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2016 Honda Civic will debut on September 16

The press days for the Frankfurt Motor Show are September 15 and 16. On that second day when all the German hubbub has died down, on other side of the Atlantic, Honda will be unveiling the US-spec production Civic in Detroit and Los Angeles. We'll only get to see the interior and exterior of the standard sedan that day; the coupe, five-door hatchback, the Si, and the Type R won't say hello until later. While there could be information on the Civic's new platform, Honda doesn't plan to offer any details on the new engines and powertrains. The sedan will come with a 1.5-liter VTEC turbocharged four-cylinder mated to either a six-speed manual or a CVT. Speedier versions like the Type R will get the 2.0-liter turbocharged four-cylinder. Honda is aiming for a fuel economy rating of at least 40 miles per gallon with the base model. As for what's coming beyond that, we have an idea of what the body will look like from the leaked patent images and the concept shown off in New York earlier this year. Spy shots have shown a new console layout within today's basic instrument panel structure, there'll be a better touchscreen and new infotainment system, driver assistance features like Honda LaneWatch and Honda Sensing, and heated rear seats, while the exterior bodywork has some Accord and Acura ILX influences and available LED headlights. Vowing not to make the mistake of the 2012 Civic, Honda says we'll get "sporty driving dynamics, more daring styling, and significantly improved fit and finish." Related Video:

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Former Honda CEOs chide current boss about quality

Taking charge of a major corporation will never be without its challenges, and one of those - as Honda CEO Takanobu Ito is finding out - is filling the big shoes of those that came before. Ito's predecessors are apparently not pleased with what he's doing to the company, and are wasting no time in telling him so.
According to Reuters, two former Honda chiefs have recently visited Ito (pictured above with his predecessor Takeo Fukui) to talk to him about the Japanese automaker's quality issues, which they apparently regard as eroding the company's image. Nobuhiko Kawamoto, who served as CEO from 1990-98, reportedly came to Honda headquarters in Tokyo to deliver "stern words" to Ito last month. Kawamoto's immediate successor, Hiroyuki Yoshino, reportedly met with Ito under similar circumstances earlier this year.
Kawamoto and Yoshino are part of a larger group of former Honda executives who are concerned with the declining quality of the company's products under Ito's leadership. Where Honda once focused more on quality, collaborating more closely with parts suppliers,more recently the company has, in the eyes of those former executives at least, shifted its focus to quantity and to new technologies. That's what, the report alleges, has led to Honda recalling so many of its vehicles in recent years.