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2021 Acura TLX to start at $38,525, hits dealers this fall

The 2021 Acura TLX will start at $38,525 (including a $1,025 destination fee) when it arrives in dealerships this fall. The flagship Type S model, which will be powered by a twin-turbocharged V6, will not arrive until spring, and while Acura has not yet finalized pricing, we're told it will start above the $50,000 mark.  The $38,525 base price of the 2021 TLX makes it $4,500 more dear than the model it replaces, but competitive with most of its luxury peers, largely thanks to its far more potent base engine. In fact, the 272-horsepower 2.0-liter turbo mill in the 2021 model in only down 18 horsepower from the V6 offered as the upgraded engine in the 2020. The new also TLX gets an updated platform that brings back its traditional double-wishbone front suspension, introduces a new turbocharged four-cylinder engine, and marks the return of the sporty Type S to the model lineup. To further make up for the rather large price increase, Acura has seen to it that the TLX is more feature-rich pretty much across the board. For example, base models now get a 10-speaker audio system with twin subwoofers and 12-way powered front seats. All models also come standard with Android Auto and Apple CarPlay integration for 2021. We'll come back to the Type-S momentarily; first, here's a breakdown of 2021 TLX pricing with destination included: 2021 TLX 2.0T — $38,525 2021 TLX 2.0T with Technology Package — $42,525 2021 TLX 2.0T with A-Spec Package —  $45,275 2021 TLX 2.0T with Advance Package — $47,325 A-Spec models are focused on sporty appearance and handling add-ons, while the Technology package is geared more toward those who want more convenience features. The Advance trim effectively blends them together and adds more premium features, such as Milano leather seating surfaces, heated seats and a heated steering wheel. Acura's Super Handling All-Wheel Drive system (SH-AWD) is available across the lineup for $2,000.  As for the 355-horsepower Type S model, Acura says it won't appear in showrooms until spring 2021, and while pricing has yet to be finalized, Acura says it will cost more than $50,000. That tracks, considering the Advance Package with SH-AWD is already a $49,325 car. Related Video: 2021 Acura TLX unveiling

Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video: