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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

2016 Honda Civic caught uncovered, street parked

Well, someone must have screwed up. That's the only thing that explains why an all-new Honda Civic was just left on a rainy street, completely free of camouflage, less than a week before its official unveiling. Snapped by a very observant member of the CivicX.com forums, the gray sedan reveals all the changes made by Honda while transitioning the popular New York Auto Show concept into an actual production model. The prominent C-shaped taillights remain, and the fastback shape translates really nicely from coupe to sedan, giving the new Civic a far more sporting greenhouse. Speaking of that profile, the prominent wheel arch reminds us of a Mazda3 with a shorter hood – that's no crack against the Civic's design – while the prominent chrome grille topper ties together the headlights. The result of these changes is, at least in our mind, arguably the best-looking Civic in decades. Honda has finally realized that just because a consumer only has $20,000 to $25,000 to spend on a compact car, it doesn't mean they don't care about aesthetics or style. We'll have much more on the new Civic at its official debut next week. Stay tuned. Related Video:

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.