2005 Honda Odyssey Ex-l Minivan, Res, Navigation, 8 Passengers, Low Miles! on 2040-cars

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Honda ditching Takata for next Accord's airbags

Today brings unsurprising news that Honda will move away from Takata and source airbags for the next-generation Accord, among other models, from one of the embattled company's competitors. Both companies have been in headlines of late after the former recalled millions of vehicles that were fitted with the latter's airbag inflators, which had the unpleasant tendency to spew shrapnel at consumers. The move, as Reuters explains it, is particularly devastating for Takata. Honda is the company's largest customer, and the Accord represents its biggest product, accounting for over a quarter of the company's sales last year. It gets worse, though, as a confidential source with knowledge of the situation is reporting to Reuters that both the 2016 CR-V and Odyssey will source their airbags from Toyoda Gosei. If true, that'd mean that Takata will be losing out on more than half the cars Honda sells in the US market. At this point, Takata, Honda and Toyoda Gosei have all passed on opportunities to comment to Reuters.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda recalls 2016 Civic 2.0-liter engine for piston issue

The Basics: Honda will recall 42,129 examples of the 2016 Honda Civic sedan with the 2.0-liter four-cylinder engine in the US. These models have build dates between September 22, 2015, and February 3, 2016. The issue does not affect the Civic Coupe. The Problem: The pistons might not have a wrist pin circlip or the part's installation could be incorrect. This problem could cause the engine to seize, leading to engine damage and an increased risk of fire or a crash. Injuries/Deaths: There are no deaths, but there was an unconfirmed report of a minor injury that didn't require medical attention, according to Honda. There was also a report of one engine fire, which was separate from the minor injury. The Fix: Dealers will inspect the engines and replace any damaged parts as necessary. If You Own One: Honda won't have the parts ready until this summer. Owners will receive initial notification about the recall in March, and they'll get a second letter when the components are ready. More Information: Honda already issued a stop sale on the 2016 Civic Sedan equipped with the 2.0-liter engine due to this problem. RECALL Subject : Piston Wrist Pin Circlips may not be Secured Report Receipt Date: FEB 09, 2016 NHTSA Campaign Number: 16V074000 Component(s): ENGINE AND ENGINE COOLING Potential Number of Units Affected: 42,129 All Products Associated with this Recall close Vehicle Make Model Model Year(s) HONDA CIVIC 2016 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2016 Civic vehicles manufactured September 22, 2015, to February 3, 2016 and equipped with 2.0L engines. The affected vehicles have engines with piston assemblies that may have been manufactured without a piston wrist pin circlip or with an incorrectly installed piston wrist pin circlip. CONSEQUENCE: If a circlip is missing or incorrectly installed, the piston wrist pin may not be secure and may drift and damage the engine cylinder causing the engine to seize, and increasing the risk of a crash or a fire. REMEDY: Honda will notify owners, and dealers will inspect and replace the piston assemblies, as necessary, free of charge. Parts are expected to be available in the Summer of 2016. Owners will be mailed an interim notification beginning March 15, 2016, and will be mailed a second notice when parts are available. Owners may contact Honda customer service at 1-800-999-1009. Honda's number for this recall is JX9.