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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Honda reveals next-gen Fit Hybrid

Psst! Remember late last month when we showed you those Japanese magazine scans purporting to show the next Honda Fit? The ones with the markedly more aggressive snout and Cuisinart-blade alloys? Yup, they were the real deal, but they weren't the standard model, they were images of the new Hybrid. We know this because Honda has just released a handful of images and some details on its forthcoming gas-electric hatchback, and the images line up perfectly.
The big story for the third-generation Fit Hybrid will be the fuel economy, naturally. Honda says it has achieved economy ratings of 36.4 kilometers per liter - 86 miles per gallon - on its home-market cycle, highest among all hybrid models in Japan and a 35-percent improvement over the current Fit Hybrid, a model not sold in the US.
Honda says it has achieved economy ratings of 86 mpg on its home-market cycle.

Renderings have us excited for reinvigorated Honda Civic Si

Realistically, we know there's no way the new Honda Civic Si will look exactly like the stunning, green, two-door coupe that debuted at the 2015 New York Auto Show. But, as these renderings show, there is a future where the production Si will look very nearly as good as that concept car. Now, it's very important to note that these are not official renderings. Instead, they've been assembled by CivicX.com, and are based on everything from the production Civic sedan, to spy shots of the upcoming coupe, to the flashy concept that foreshadowed the new compact earlier this year. Inspiration was also drawn from previous Si models. As always, take these shots with a grain of salt. That warning has never been so hard to follow, though. These renderings show off a coupe that is very nearly as cool as the concept, while still remaining firmly planted in the real world. In our mind, the front end is the most accurate part of these renderings, taking the production Civic Sedan's and applying a suitable layer of aggression. Other aspects look good, but are probably a bit too fanciful, like the huge wheels and ultra-low-profile tires – seriously, those look like 35-series rubber. That's madness. We aren't crazy about the back, either. With that pedestal spoiler, huge taillight element, and busy rear bumper, there's just too much going on at the tail of these Civic Si renderings. We wouldn't mind seeing a smaller spoiler, perhaps one that doesn't so heavily obscure the handsome fastback tail. A wider diffuser would help, too. It seems underdeveloped here, almost like it was tacked on at the last minute. Check out the full range of renderings, which give us a look at a potential version of the new Si in a variety of traditional colors, including what looks like Taffeta White and Rallye Red. Related Video: