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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2017 Honda Ridgeline boosts fuel economy by 5 mpg

The 2017 Ridgeline brings Honda back into the pickup segment later this spring, but the automaker has so far kept quiet about many of the new truck's specs. Thanks to the government, we now have fuel-economy ratings for the new model, and they compare well to the competition. Front-drive versions of the new Ridgeline get 19 miles per gallon in the city and 26 mpg highway. If you opt for all-wheel drive, the numbers are a point lower, at 18/25 mpg. That's are a decent upgrade over the last-gen truck, which was only offered with all-wheel drive and had ratings of 15/21 mpg for the 2014 model year. The related Honda Pilot crossover, which was new for 2016, does a touch better, with maximum fuel economy of 20/27 mpg on a front-drive model with the optional nine-speed automatic. Comparing the Ridgeline with the fresh crop of updated midsized pickups, the Honda fares well. For comparable models with a V6 engine, automatic transmission, and four-wheel drive, the Toyota Tacoma is the closest competitor, at 18/23 mpg. The Chevrolet Colorado and GMC Canyon aren't too far behind that at 17/24 mpg. The Honda actually comes pretty close to the ratings of four-cylinder, rear-drive versions of its competitors, beating some on the highway. Honda will exclusively offer the 2017 Ridgeline with a 3.5-liter V6 and a six-speed automatic. The company doesn't yet have powertrain specs, but the same engine makes 280 horsepower and 262 pound-feet of torque in the Pilot, so expect similar figures for the pickup. An in-bed stereo system is among the truck's innovative features, which should make the Ridgeline a great vehicle for tailgating and outdoor parties, and now we at least know it won't use that much fuel getting there. Related Video:

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.