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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2016 Honda Civic will debut on September 16

The press days for the Frankfurt Motor Show are September 15 and 16. On that second day when all the German hubbub has died down, on other side of the Atlantic, Honda will be unveiling the US-spec production Civic in Detroit and Los Angeles. We'll only get to see the interior and exterior of the standard sedan that day; the coupe, five-door hatchback, the Si, and the Type R won't say hello until later. While there could be information on the Civic's new platform, Honda doesn't plan to offer any details on the new engines and powertrains. The sedan will come with a 1.5-liter VTEC turbocharged four-cylinder mated to either a six-speed manual or a CVT. Speedier versions like the Type R will get the 2.0-liter turbocharged four-cylinder. Honda is aiming for a fuel economy rating of at least 40 miles per gallon with the base model. As for what's coming beyond that, we have an idea of what the body will look like from the leaked patent images and the concept shown off in New York earlier this year. Spy shots have shown a new console layout within today's basic instrument panel structure, there'll be a better touchscreen and new infotainment system, driver assistance features like Honda LaneWatch and Honda Sensing, and heated rear seats, while the exterior bodywork has some Accord and Acura ILX influences and available LED headlights. Vowing not to make the mistake of the 2012 Civic, Honda says we'll get "sporty driving dynamics, more daring styling, and significantly improved fit and finish." Related Video:

Honda speeds towards its dreams with new Civic Type R Concept [w/videos]

A war is coming. It's been brewing for some time between the top-performing hot hatches, and will be determined by the ultimate bragging rights: the lap record at the Nürburgring for front-drive cars. Renault claimed it and reclaimed it again with successive versions of the Megane RS, then Seat took it by some margin with the new Leon Cupra. But this could take it from both.
It's the new Honda Civic Type R - or at least a conceptual preview of the one to follow. We drove an early prototype of the forthcoming Japanese hot hatch while in town for the Tokyo Motor Show a few months ago, where Honda made no secret of its Eiffel-bound aspirations. Now it has taken a big step closer with the concept you see here.
Previewing the extreme styling that will set the next Type R apart from ordinary Civics (or the European-spec hatchback on which it's based), the concept has a giant rear spoiler, enlarged grilles, hood vents and widened fenders packing both 20-inch alloys and additional air vents.