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2016 Honda Accord First Drive [w/video]

For the 2016 Accord, Honda abandoned its one-size-fits-most approach to the family sedan and midsize coupe. The goal was to improve on the proven formula while creating a little more differentiation between trim levels. The attention is certainly warranted, since the Accord makes up almost a quarter of Honda's sales in the US. The 2016 refresh brings the usual visual tweaks as well as some new safety and connectivity tech. The trim hierarchy carries over from earlier ninth-generation Accords. Sedans start at LX and progress through Sport, EX, EX-L, and Touring, while coupes are available in LX-S, EX, EX-L, and, for the first time, Touring. A 278-horsepower, 3.5-liter V6 is available on EX-L models and standard on Tourings, while the rest of the lineup uses a 2.4-liter four-cylinder making 185 hp, or 189 hp in Sport trim. Honda mostly left the engines alone, and they continue with the same transmission menu: six-speed manuals are available with both engines on certain trim levels, while most four-cylinders are mated to a continuously variable transmission and the V6 uses a six-speed auto. While they're no more powerful than before, Sport models get upgraded Active Sound Control programming that makes the engine a bit more vocal in the cockpit. The 2016 refresh brings the usual visual tweaks as well as some new safety and connectivity tech. The numbers that matter to most shoppers do get a boost, but only on some models. To improve efficiency, engineers managed friction reduction in the engines as well as the hub bearings. Sedans switch to an aluminum hood, which saves 18 pounds compared to the previous steel piece. The four-doors also got some aero massaging in the form of new closeout panels underneath, a chin spoiler, reshaped bumpers, and an air curtain slot ahead of the front wheels. Those changes don't amount to big needle movement in EPA testing, however; many ratings are unchanged, while the rest net a one-mpg improvement in either the EPA city or highway figure. The more noticeable fiddling concerns the styling. No drastic moves here either, and it's not as though the 2013–2015 models were looking dated, but next to the new car the previous version appears a little soft. The front fasciae, again distinct between sedan and coupe, have a more aggressive look for 2016, but one that's thankfully more restrained than what Toyota visited upon the latest Camry.

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Average new-vehicle transaction price hits a whopping new peak in December

Elevated prices for products and higher borrowing rates led to record high transaction prices for new vehicles in December, with the average cost in the U.S. rising to a record $49,507, according to data from Kelley Blue Book released today. The report notes that ATPs — average transaction prices — have climbed above suggested retail prices — MSRPs — for more than a year. Sales volumes were up in December on a year-over-year basis by more than 5%, a situation Kelley attributed to improved supply. Overall sales for 2022, however, were off 8% year over year. “The transaction data from December clearly indicates overall prices showed no signs of coming down as we headed into year-end,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “Luxury prices fell slightly in December, but non-luxury transaction prices were up. Truck sales were particularly strong last month, and with many trucks selling for more than $60,000, a new record was all but inevitable.” Industry analysts claim the most obvious headwinds in the new car market are generated by higher interest rates, forced by the Federal Reserve's rate hikes intended to tame inflation, and by generally limited inventory. A recent report from J.D. Power showed that the average monthly payment for a new vehicle loan in December was $718, up $47 from a year ago. But 16% of consumers in December took out loans with monthly payments of over $1,000. Consumers think vehicles, and electric vehicles especially, are way too expensive. Fortunately, manufacturersÂ’ incentives, all but extinct in the past two years, are returning, especially in the electric-vehicle and luxury market, the Kelley data suggest. Plus, "With the new tax credits on the way, electric vehicle ATPs will drop lower for qualifying vehicles,” Rydzewski said. Non-luxury brands, such as Honda and Kia, showed particularly strong performance in December, with the average price paid at $45,578 — a record high and an increase of $994 month over month. Meanwhile, the average luxury buyer paid $66,660 for a new vehicle last month. Mercedes-Benz and Land Rover showed the most price strength in the luxury market, transacting between 2.6% to 6.5% over sticker price. But luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength with some discounting in effect, selling 1% or more below MSRP in December, according to the survey.