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Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

Honda's electric 0 Series: 5 things we learned at CES 2024

LAS VEGAS — After Honda announced its new all-electric 0 Series at CES this week, suffice it to say we had questions. Fortunately for us, Honda CEO Toshihiro Mibe was there to share the news in person. Along with other selected media, we had the opportunity to ask anything we liked about the forthcoming platform and Honda's plans for its rollout here in the United States starting in 2026. Here are five key things we learned about this new platform and the cars it will underpin.  We may see one before the Saloon arrives in 2026 While Honda has promised it will launch a production model based on the 'Saloon' concept in North America in 2026, another 0 Series vehicle may actually arrive at the same time — or even sooner. What form that may take is anybody's guess, as Mibe remained shy about the details. For now, treat 2026 as the hard deadline and rule nothing out. It will expand to new segments At launch, 0 Series will be a "mid-large" platform, which we can take to mean midsize for practical purposes. This would support cars of equivalent size to Honda's existing Accord and Passport along with the Odyssey minivan (take a close look at that Space Hub concept below). Honda plans to offer 0 Series models with different footprints later. A small-car platform suitable for subcompact, midcompact and compact offerings (think Honda City, HR-V, Civic, CR-V, etc.) will follow later, as will an even larger platform, which we would expect to be utilized for a Pilot equivalent. Though the existing ICE-powered Pilot and its other sibling, the Ridgeline are midsizers riding on the same platform as the aforementioned Passport, these are as big as Honda's trucks and crossovers get. If the mid-large platform could accommodate such offerings, it stands to reason that a larger one wouldn't be necessary.  It has not damaged Honda's relationship with GM Mibe dismissed any perceived rift between Honda and General Motors resulting from the dissolution of their agreement to build a line of small cars on GM's Ultium EV platform. The companies parted ways over a desire to approach their long-term electrification strategies differently, not over any technological limitations or constraints provided by the Ultium platform itself, Mibe said, and the two companies are still working together to develop autonomous technology utilizing elements of GM's Cruise division.

Acura NSX roadster finally on its way this year?

Autobild put together a slideshow forecasting various convertibles due to arrive from 2018 to 2023. The long-prophesied Acura NSX roadster graced the first slide, reportedly prepped for market launch later this year at a price of 200,000 euros. That's about 13,000 euros more spendy than the hardtop, a relative bargain. Don't call your Goldman private banker yet, though — that Autobild slide is likely as close as any of us will get to said roadster this year. We've been doing the hokey pokey with the droptop NSX for at least six years now. In 2012 an eager enthusiast corps thought a European patent might have revealed the convertible supercar, only to realize it was Acura protecting Tony Stark's screen gem in The Avengers (pictured). In 2016, Autocar reported that Honda viewed the NSX as a platform for experiment and tests of developing technology that "help [ Honda] understand where the brand is going." Those brand explorations meant Honda was "contemplating convertible, lightweight, non-hybrid and all-electric versions." In 2017, Internet snoopers happened on patent images for a droptop coupe first dubbed the "Baby NSX," then potentially the ZSX after more snooping dug up a trademarked name. Even though production plans for a "Small NSX" actually did exist, dated to before 2008, the Small NSX/BabyNSX/ZSX turned out to be the Honda Sports Vision GranTurismo entry when Honda couldn't make a business case for the genuine article. Here we are staring down the same wishing well. Last year Acura sold 137 NSXs in the U.S. through the end of Q1, and so far this year only 67 coupes found buyers in that time. We know the NSX is a halo car, but halos work to best effect when they're visible. So all we know now is that the talented hybrid would do well with any variant that would get it more visibility, of the top-down kind, the Type R kind, perhaps a road-legal, non-hybrid GT3 kind, or any other. Related Video: