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Acura to roll out NSX Prototype for Mid-Ohio IndyCar race

Acura will tease us yet again with its next-gen NSX when it makes an appearance at Mid-Ohio Raceway before the circuit's IndyCar race early next month. To be fair, the car's in-motion debut won't take the form of a production model - that's still a ways off - the vehicle will be a prototype. It'll be sporting custom graphics and an eye-catching paint (wrap?) job to draw the attention of the spectators, but really, we just want to hear this thing rounding the legendary road course at full chat.
The NSX prototype doesn't look to be much different from the various showcars we've seen over the last couple of years, with the same mid-engined, hybrid V6 power and all-wheel drive all present and accounted for.
The display will take place before the Honda Indy 200 IndyCar Series on August 4. The race itself starts at 3:00 pm and will be shown on NBC Sports Network.

Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda CEO carless, waiting on Civic Type R

As chief executive of Honda, Takahiro Hachigo could get his hands on anything the automaker produces, or has produced: a new Acura RLX luxury sedan, a luxed-out Odyssey minivan, a top-of-the-line CBR sport bike... even an old NSX supercar. Heck, he could probably even get the skunkworks to cook him up a road-going version of the ten-cylinder HSV-010 that was supposed to be the new NSX but only ever ended up racing in Super GT. So what does he drive? "Unfortunately, I don't have a car now," Hachigo-san revealed to journalists during a roundtable discussion in Tokyo. That situation won't last forever, though: "There is a model I want, which will, as I have told you, be launched this autumn," said Hachigo. "I want to buy the Civic Type R." The Honda chief is referring, of course, to the company's new hot hatch that will be produced in the UK and exported around the world, including back to Japan. It's got a 2.0-liter turbo four pumping out 306 horsepower to send it to 60 in 5.7 seconds, making it one of the fastest and most powerful hatchbacks ever devised. And more than anything else the company makes, that's what Hachigo wants for himself. The news should be welcomed by performance enthusiasts who may have been concerned about the future of Honda's performance models. The company has a slew of them coming out, including the new NSX and Civic Type R, and may even produce another sports car to slot in between. Those, however, were spearheaded under the administration of Hachigo's predecessor, Takanobu Ito. But if Hachigo's stated driving preferences are anything to go by, he's got some high octane pumping through his veins as well. Until the Civic Type R starts arriving in Japan, though, Hachigo's garage will have an empty space in it, filled only by his wife's N-One kei car and his own VTR 250 motorcycle. We're sure his chauffeur has him well taken care of, though, in the back of an RLX or whatever else the company sends to pick up its new chief executive. Related Video: