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Honda poised for growth, Detroit to hold steady, Car Wars study says

The automotive industry is expected to keep booming in the US over the next several years, but the train might start running out of steam in the long term, according to 2015's Car Wars report from Bank of America Merrill Lynch analyst John Murphy. The forecast focuses on changes between the 2016 and 2019 model years, and the latest trends appear similar in some cases to the past predictions. Sales are expected to keep growing and reach a peak of 20 million in 2018, according to the Detroit Free Press. The expansion is projected to come from a quick pace of vehicle launches, with an average of 48 introductions a year – 26 percent more than in 1996. Crossovers are expected to make up a third of these, maintaining their strong popularity. However, Murphy predicts a decline, as well. By 2025, total sales could fall to around 15 million units. As of May 2015, the seasonally adjusted annual rate for this year stands at 17.71 million. Like last year, Honda is predicted to be a big winner in the future thanks to products like the next-gen Civic. "Honda should be the biggest market share gainer," Murphy said when presenting the report, according to Free Press. Meanwhile, in a situation similar to Car Wars from 2012, a lack of many new vehicles is expected to cause a drop for Hyundai, Kia, and Nissan. Based on this forecast, Ford, General Motors, and FCA US will all generally maintain market share for the coming years. The report does make some future product predictions, though. The next Chevrolet Silverado and GMC Sierra might come in 2019, which is earlier than expected. Also, Lincoln could get a Mustang-based coupe for 2017, a compact sedan for 2018 and an Explorer-based model in 2019, according to the Free Press. Related Video: News Source: The Detroit Free PressImage Credit: Nam Y. Huh / AP Photo Earnings/Financials Chrysler Fiat Ford GM Honda Lincoln Car Buying fca us

Fernando Alonso tries out fast motorcycles and Senna's McLaren

Honda closed out its racing year yesterday with its annual Thanks Day at Motegi. The event brought out an array of competition machinery and the drivers and riders who race them. That included Fernando Alonso, but rather than bring his Honda-powered McLaren, the two-time world champ took the opportunity to try out some different equipment. While MotoGP rider Marc Marquez slipped behind the wheel of the NSX Concept GT, his countryman Alonso hopped on his RC213V motorcycle for a couple of laps. Fernando isn't the first racer to swap between F1 and motorcycles: Michael Schumacher tried his hand and motorcycle racing from time to time, Valentino Rossi tested Ferrari grand prix cars on numerous occasions, and of course John Surtees won championships in both spheres – but he remains the only one to have done so. Fernando also had the chance to drive a McLaren-Honda MP4/6, just like the one with which Ayrton Senna successfully defended his title in the 1991 Formula One World Championship. That was the first time McLaren ran a Honda V12, but the last time a V12 – or a manual transmission – won the championship. After the following season, Honda and McLaren parted ways – only to be reunited this year with Alonso and Button behind the wheel. While Alonso was toying around with Senna's car, Takuma Sato – who drove Hondas in Formula One and now in Indy – tried his hand at the 1968 Honda RA301. That machine was also powered by a Honda V12, but at 440 horsepower, was far less potent than the 735+hp version that would later power Senna's. John Surtees drove one just like this in the '68 world championship, retiring from most of the races on the calendar but scoring two podiums from the three that he did finish. Marquez and his teammate Dani Pedrosa also competed in the CBR250 spec race, rode the mid-80s-era NSR500 bikes. They drove in four-wheel spec race as well in modified Honda N-One kei cars. The event served to cap a full year of racing for the Japanese automaker, which competes in a range of racing disciplines including F1, Indy, Super GT, the World Touring Car Championship, and numerous classes of motorcycle racing. Featured Gallery Fernando Alonso at Honda Thanks Day 2015 View 11 Photos News Source: Honda via Autosport Motorsports Honda motogp

Honda Accord Hybrid falls well short of 47 mpg, says Consumer Reports [w/video]

Do not poke Consumer Reports with the hybrid fuel economy stick. That seems to be the lesson illustrated here yet again. The Honda Accord Hybrid is the latest to arouse the ratings bear, returning "just" 40 combined mpg in CR testing. Even so, that makes it "a class leader for fuel economy among midsized sedans," besting even the Civic Hybrid in CR testing, but that's still a lucky roll of the dice short of its EPA rating of 47 mpg. Remember, it was back in December 2012 that CR knocked the Ford Fusion and C-Max hybrid models for the exact same failing: certified with an EPA-rated 47 mpg but delivering "just" 40 mpg.
Beyond that, while the Accord Hybrid earned a lower overall score than the traditional gasoline Accord because of its ride, handling and refinement issues, it gets unqualified applause from the institute for its "very impressive hybrid system."
It will be interesting to see if CR's findings will negatively impact the model's sales, which to this point have been impressive enough that demand is outstripping supply. In the meantime, you can check out CR's brief video review of the Accord Hybrid below, and check out the magazine's press release chiding its mpg rating.