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Honda Accord under investigation due to airbag failures

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the possibility of airbags not deploying in the 2008 Honda Accord. The agency has received 19 reports, including one injury, of the airbag control module failing, and the part is on an estimated 384,000 of the vehicles in the US. "For vehicles with a failed SRS module, some or all of the airbags may be unavailable in a crash warranting deployment," NHTSA's investigation says. Drivers are warned when the part stops working by a light on the instrument panel, but several of these reports indicate the module is unable to show diagnostic trouble codes when being inspected. The only way to fix the issue is to replace the whole component, and the Detroit News reports that can cost $500 or more. NHTSA's preliminary evaluations investigate "the scope, frequency, and consequence" of a problem and don't necessarily mean a recall is warranted. INVESTIGATION Subject : SRS Module Failure Date Investigation Opened: AUG 18, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15029 Component(s): AIR BAGS All Products Associated with this Investigation close Vehicle Make Model Model Year(s) HONDA ACCORD 2008 Details Manufacturer: Honda (American Honda Motor Co.) SUMMARY: ODI has identified 19 VOQ reports alleging failure of the air bag SRS control module. One of the reports involved a frontal crash event where the frontal air bags did not deploy. The crash resulted in an injury to the driver and lone occupant, and the vehicle was subsequently inspected by the agency. According to the reports, the failure of the SRS module is indicated by the air bag readiness indicator lamp illuminating on the instrument panel. Consumers report the SRS control module had to be replaced to correct the condition. Several reports indicated that the SRS module was unable to communicate thus preventing diagnostic trouble codes from being retrieved. An inability of the SRS unit to communicate raises concern about the readiness of the entire supplemental restraints system. As a result, for vehicles with a failed SRS module, some or all of the air bags may be unavailable in a crash warranting deployment. ODI is opening this investigation to further evaluate the scope, frequency, and consequence of the alleged SRS module failures.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

2016 Honda Pilot to pack 280 hp, new Intelligent Traction Management system

Honda has released a spate of details on the all-new, third-generation Pilot, building on the information that was distributed way back at the car's 2015 Chicago Auto Show debut. Included in this latest release are power figures for the 3.5-liter Earth Dreams V6, a breakdown of trim levels and details on the new Intelligent Traction Management system. Let's start with that V6, which makes the Pilot the latest vehicle to be fitted with Honda's Earth Dreams technology. Regardless of whether it's mated to the standard six-speed automatic or the optional nine-speed gearbox, the 3.5-liter mill produces 280 horsepower and 260 pound-feet of torque. That's 30 more hp and 7 more lb-ft than the current model. While Honda isn't quite ready to release fuel economy figures, we have high hopes for the V6/9AT combo. The other big announcement coming today regards Honda's new Intelligent Traction Management system. The technology functions a lot like Land Rover's Terrain Response, Jeep's Selec-Terrain and Ford's Terrain Management System, providing owners with a number of condition-specific presets for the throttle response, shift mapping and stability control to maximize performance on the selected terrain. What makes the Honda system different, though, is that it's not limited to all-wheel-drive models. That said, the front-drive model is neutered to a degree, with its ITM only offering a Snow mode, compared to the all-wheel-drive Pilot's Mud, Sand and Snow settings. Still, considering the big Honda's role as a family hauler, a dedicated setting for driving in the snow will likely be welcomed by family types, especially in northern climates. Speaking of that AWD model, it uses a new system, called i-VTM4 (short for Intelligent Variable Torque Management for all Four Wheels). If you dig past the marketing speak, though, you'll find this system has a lot in common with the Acura Super Handling All-Wheel Drive system, in that it transfers torque not only between the front and rear axles, but laterally between the rear wheels. We reached out to Honda to see what, if any, differences there are to the system, but they didn't get back to by press time. Check out the official press release from Honda, available below.