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2016 Honda Accord First Drive [w/video]

For the 2016 Accord, Honda abandoned its one-size-fits-most approach to the family sedan and midsize coupe. The goal was to improve on the proven formula while creating a little more differentiation between trim levels. The attention is certainly warranted, since the Accord makes up almost a quarter of Honda's sales in the US. The 2016 refresh brings the usual visual tweaks as well as some new safety and connectivity tech. The trim hierarchy carries over from earlier ninth-generation Accords. Sedans start at LX and progress through Sport, EX, EX-L, and Touring, while coupes are available in LX-S, EX, EX-L, and, for the first time, Touring. A 278-horsepower, 3.5-liter V6 is available on EX-L models and standard on Tourings, while the rest of the lineup uses a 2.4-liter four-cylinder making 185 hp, or 189 hp in Sport trim. Honda mostly left the engines alone, and they continue with the same transmission menu: six-speed manuals are available with both engines on certain trim levels, while most four-cylinders are mated to a continuously variable transmission and the V6 uses a six-speed auto. While they're no more powerful than before, Sport models get upgraded Active Sound Control programming that makes the engine a bit more vocal in the cockpit. The 2016 refresh brings the usual visual tweaks as well as some new safety and connectivity tech. The numbers that matter to most shoppers do get a boost, but only on some models. To improve efficiency, engineers managed friction reduction in the engines as well as the hub bearings. Sedans switch to an aluminum hood, which saves 18 pounds compared to the previous steel piece. The four-doors also got some aero massaging in the form of new closeout panels underneath, a chin spoiler, reshaped bumpers, and an air curtain slot ahead of the front wheels. Those changes don't amount to big needle movement in EPA testing, however; many ratings are unchanged, while the rest net a one-mpg improvement in either the EPA city or highway figure. The more noticeable fiddling concerns the styling. No drastic moves here either, and it's not as though the 2013–2015 models were looking dated, but next to the new car the previous version appears a little soft. The front fasciae, again distinct between sedan and coupe, have a more aggressive look for 2016, but one that's thankfully more restrained than what Toyota visited upon the latest Camry.

Honda Insight finally, officially dead

Earlier this week, we told you that the Honda Insight was scheduled to get the axe - something that had been rumored for a long time. Now, Honda has officially confirmed that the Insight is being put out of our its misery. That's right, America's most affordable mass-produced hybrid will officially die after the 2014 model year, with production scheduled to end this summer. Honda says that, moving forward, it will focus its efforts on expanding its newer two-motor hybrid system found in the Accord. Of course, this news doesn't exactly give us much hope for the CR-Z hatchback's longevity, either. Scroll down for the official release.

Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.