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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

F1 champ Fernando Alonso geared up for rookie run at Indy

NEW YORK - Twice Formula One world champion Fernando Alonso surprised himself with his qualifying success for Sunday's Indianapolis 500, but the Spaniard knows his biggest challenge will come on race day. Alonso, racing on an oval for the first time, averaged more than 230 miles per hour (370 kph) to qualify fifth fastest for a place in the second row in the 33-car field at Indianapolis Motor Speedway. "I was a bit surprised," Alonso, 35, told Reuters on Tuesday. "When we announced to come here one month ago, we did it without knowing how competitive we could be, if I was able to adapt to oval racing, to these cars." "I still lack experience in important moments of the race. I will try to compensate with the speed, with motivation and we will see what happens." A lack of experience may cost him on the biggest day of US racing when a champion will be crowned after 200 laps of the massive 2.5-mile oval, but Alonso is geared up for the chance. "You respect the place, respect the speed. You respect your colleagues out there, but at the end of the day, when you are in your car and close the visor, you would like to have one mile per hour more. It's never enough," he said. While Alonso passed the entrance exam with flying colors in qualifying, he knows the hardest test is to come. "The biggest challenge I will face is in the race when you are running in traffic, those groups of cars that form in the race. It changes completely the behavior of the car. "You feel the car very loose... we've been practicing that with the team, trying to create our own groups because we are six cars," Alonso said. "I still lack experience in important moments of the race. I will try to compensate with the speed, with motivation and we will see what happens." GUESSING GAMES Alonso said timing his moves may be a guessing game. "Taking the opportunity to overtake and to pass will be a difficult decision to make," he said. "There are many factors you need to address while you are driving 230 miles per hour. "You have to stay calm, be ready for the last one-third of the race. That is where it comes." Alonso said the race demands a balance between pushing the limit and not crossing the line into recklessness. "With no experience, for me you're not sure sometimes where you are with that line - if you are over the limits of the car, or over the limits of running with the traffic.

Honda: 2/3rds of our vehicles will be plug-in or hydrogen by 2030

Honda has a new and expanded vision for its plug-in electric vehicles, including more plug-in lawn mowers and construction machines. While things like the Miimo are cool, we'll admit that we're more into the heavy emphasis that Honda CEO Takahiro Hachigo just put on pure electric, plug-in hybrid, and fuel cell vehicles. In fact, Hachigo is so confident in these electric options that he said that Honda expects fully two-thirds of its vehicles will fit into one of those three categories by 2030. "We will make a plug-in hybrid type available for our major models" - Takahiro Hachigo Speaking at an annual speech in Japan, Hachigo talked about an electric version of the popular Honda Cub motorcycle, the EV-CUB. This electric two-wheeler could come to Japan in about two year and then to various countries in Southeast Asia. As for four-wheelers, the way that Hachigo sees electrification working is to first emphasize plug-in hybrids as the core of the brand's electrification efforts. Specifically, he said that, "we will make a plug-in hybrid type available for our major models and increase the number of models sequentially." The end result, he said, is that, "we will strive to make two-thirds of our overall unit sales from plug-in hybrid/hybrid vehicles and zero-emissions vehicles such as, FCVs and battery EVs by around 2030." The company's next hydrogen vehicle is the Clarity, which goes on sale in Japan in March. It's next-gen EV and PHEV should arrive in or around 2018. You can watch the speech in the video above. The electrification roadmap starts at around minute 32. The only other traditional automaker that is willing to put a big number on its upcoming electric vehicle sales is Audi, which said at the LA Auto Show last year that between 20 and 25 percent of its new vehicles sold will have a plug by 2025. If Audi wants to catch Honda's aggressive claims, it'll need to work hard in the five years after 2025. Related Video: