2006 Honda Element Ex Sport Utility 4-door 2.4l on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

2016 Honda Civic is a newly competitive compact [w/video]

It's fair to call the last-generation Honda Civic, built from 2012 to 2015 (with a quick refresher in the middle), a disappointment. It came out using an old compact car formula – going cheap and lightly equipped – at almost the exact moment its competitors embraced high technology and refined, expressive designs. We spent some time today with the vehicle meant to correct this mistake, the all-new, tenth-generation Civic. Easily the most discussed thing about the new Civic is its handsome new sheet metal, which we actually showed you last week. The expressive profile, with strong arches over the front wheels and a handsome, almost fastback-like roofline is a major departure from the duller, three-box look of the current Civic. The front fascia's highlight is the prominent chrome grille, backed by the optional LED headlights. In back, that tiny decklid is outshined – no pun intended – by a set of LED taillights that should present a very impressive look at night. The overall balance of the design is impressive. The ninth-generation Civic was widely panned for its crummy interior quality. Designed at a time of global financial crisis, Honda opted for more affordable materials that lacked the soft-touch goodness of many competitors. The new Civic addresses this shortcoming, fitting not only more impressive plastics, but the technology to back them up. From the EX trim on up, the instrument cluster's focal point is a large TFT display, flanked by a pair of traditional gauges. Yep, that's right. Honda is getting rid of the Civic's multi-tiered dash, and we couldn't be happier. On the center console, there's a seven-inch touchscreen display that uses the same Android-based operating system as the new Pilot. And speaking of Android, the Civic will play nice with both Android Auto and Apple CarPlay. As for the actual driving experience, we can't tell you much about it for another couple weeks, but we can talk briefly about the seats. The hip point has been dropped by a full inch in front, and has the effect of creating a sport-driving-ready seating position. Those seats are comfortable, too, although we'll need more than the few minutes we got with the new Civic to make an informed judgment. We don't, however, need any extra time to talk about the backseats. That plunging roofline is not conducive to rear headroom, a fact that overshadows the extra two inches of rear legroom. You're probably wondering when we'll talk about the powertrains.

Average new-car fuel economy figures continue record pace

Manufacturers are making more efficient cars and trucks; we've known that to be true for some time. Nearly every new car has some sort of trick to eke a few extra miles out of every gallon of fuel. Whether that be turbocharging, active aerodynamics or hybrid technology/electrified powertrains, the fact is that our vehicles are more efficient than ever before.
Thanks to a recent study by TrueCar, we've got fresh quantitative data to support the above statements. For the fourth month in a row, we've seen an improvement in national fleet fuel economy. We Americans are 0.7 miles per gallon more efficient than we were last month, and our cars are 1.6-mpg better than at this time last year. That said, we're still down on 2013's high, which was set back in January at 24.5 mpg.
Not only does this reflect the improved technologies in our vehicles, but it demonstrates a changing mindset among consumers, who are purchasing more efficient vehicles despite the relative stabilization of fuel prices. Every fuel-efficient model sold drives its manufacturers fleet average up.