1991 Honda Crx, No Reserve on 2040-cars

Auto blog

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

2017 Honda Civic Type R mule sports sweet exhaust

The 2016 Honda Civic might be one the most-spied cars in recent memory, but the wait to actually see the new model is just a few days away on Sept. 16. That big reveal is only for the sedan, but these fresh shots show a sporty variant of the five-door that our spies speculate could preview bits of the next-gen Civic Type R. These photos seem to show the same variant recently spotted in Spain, but there are some notable differences and better angles here. Up front, the styling still shows the same Acura-like design as the patent drawings, but these images make it much easier to spot the narrow mesh in the grilles of the lower air dam. The major change along the side is the new set of big, black wheels with low-profile tires, and this setup fits the style much better than the earlier car. Plus, you can easily spot larger front brake discs and a Brembo logo on the caliper this time. Thankfully, these photos provide a much better look at the earlier example's weird, center-mounted exhaust layout, too. It appears that the larger pipes on the outside each have their own muffler, but there doesn't appear to be one for the smaller outlet in the middle. There's still the possibility this could be a way of testing the single-exit design from the 2016 Civic concept. We know the next-gen Civic will be offered as a sedan, coupe, and five-door. Plus, Si and Type R trims will eventually join the lineup. At the current rate of spy shots, we'll see them all well before their respective reveals. Related Video:

This P-51 Mustang replica flies with a Honda Odyssey engine

The legendary WWII P-51 Mustang fighter ranks right up there with hot dogs, baseball, and apple pie. So sought after is the original Mustang that one of the 200 or so airworthy P-51s left will run you at least $1.5 million. That's why there's a thriving replica market with three-quarter-scale aircraft like this Titan T-51D Mustang. It looks every bit the part until you crack open the cowling and find not a howling Rolls-Royce Merlin V12, but the V6 from the Honda Odyssey minivan. To be precise, the Titan T-51 uses Honda's J35A6 60-degree SOHC V6. It's one version of the ubiquitous J-series engine, found in the Odyssey minivan as well as the Honda Pilot. Other variations of the Ohio-built powerplant pull duty in the Accord and several Acura models. But why a Honda V6? Titan Aircraft president John Williams says the company began production of the T-51 with a Rotax 912F four-cylinder boxer engine, but its 100-horsepower output wasn't cutting it for customers. They wanted "more power and more noise." So the search began for a lightweight, easily-packaged V6, leading first to a Suzuki 2.5-liter with 160 hp. "Our guys still wanted more power, so the next choice was either going to be a Chevy V8 or a Honda V6. The Honda is a little bit lighter and from a V6 standpoint, it's a brute. In the Honda Pilot or the Odyssey, it's rated from 240 to 250 horsepower," Williams explains. Converting the V6 to an airworthy powerplant requires minor modifications, such as swapping the stock engine control unit (ECU) for an aftermarket one. Car-specific parameters for things like anti-knock sensing and rev limiters simply don't work well in the air. "You don't want your timing retarded when you're trying to clear a tree," Williams chuckles. With a hotter Acura camshaft and exhaust modifications, the naturally aspirated Honda engine makes about 300 hp in the T-51D, Williams says. The V6 mates to a custom gearbox designed to yield a 2-to-1 reduction for the propeller. Rather than the original Mustang's crankcase oil, the Titan's nosecase uses automotive gear oil. And while the engine can obviously use regular unleaded from any gas station, it runs well on the 100-octane low-lead aviation fuel commonly found at airports. The T-51 is a kit airplane that buyers can build themselves for less than $100,000. And like most kit manufacturers, Titan offers a builder-assistance program to help with assembly.