1990 Honda Crx Si Coupe 2-door 1.6l on 2040-cars

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Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda ditching Takata for next Accord's airbags

Today brings unsurprising news that Honda will move away from Takata and source airbags for the next-generation Accord, among other models, from one of the embattled company's competitors. Both companies have been in headlines of late after the former recalled millions of vehicles that were fitted with the latter's airbag inflators, which had the unpleasant tendency to spew shrapnel at consumers. The move, as Reuters explains it, is particularly devastating for Takata. Honda is the company's largest customer, and the Accord represents its biggest product, accounting for over a quarter of the company's sales last year. It gets worse, though, as a confidential source with knowledge of the situation is reporting to Reuters that both the 2016 CR-V and Odyssey will source their airbags from Toyoda Gosei. If true, that'd mean that Takata will be losing out on more than half the cars Honda sells in the US market. At this point, Takata, Honda and Toyoda Gosei have all passed on opportunities to comment to Reuters.

2016 Civic Coupe: The Prelude is back!

Honda used to sell a coupe loosely based on the Accord architecture that was sporty yet economical, it was called the Prelude. Many Honda aficionados have fond memories of the Prelude, it was more than just a sportier Accord, but not quite a true sports car. It was a car you could take out and toss around on the weekend, but also drive to work every day of the week. It was a testbed for new Honda technologies while still being a car you could put hundreds of thousands of miles on. The Prelude was a sporty car, not overly powerful, but just balanced enough to be a slow car you could drive fast. It handled extremely well, it had an interior that was no-nonsense and controls that were equal to or better than any of it's contemporaries. Sadly as the market waned for sporty coupes the venerable Prelude lost sales and Honda altered their focus to selling CR-V's and Pilot's. In 2001 Honda shelved the Prelude, but now it is making a comeback, well not exactly, but after sampling a new Civic Coupe I believe the spiritual successor of the Prelude has finally arrived at Honda. You might be wondering why the new generation Civic Coupe has more Prelude DNA than any of the Civic models which have come before it? The answer comes down to several objective and subjective factors. Objectively the new Civic Coupe hits the sweet spot on Prelude dimensions. When the Prelude debuted in 1978 it had a wheelbase of 91.3 inches and an overall length of 161 inches. Over five generations the Prelude grew to a wheelbase of 101.8 inches and an overall length of 178 inches. The new Civic Coupe rides a longer wheelbase of 106.3 inches but has nearly identical overall length at 176.9 inches. Width of the new Civic is 70.8 inches vs. the last generation Prelude at 69 inches, the new Civic matches the Prelude of yore with a curb weight range of 2750-2900 lbs vs. the 2950-3000 lbs range of the Prelude. In the engine department Honda is offering two units, a 158 HP naturally aspirated 2.0 liter 4 and a 174 HP 1.5 liter turbo mill. The five Prelude generations featured Horsepower ranging from less than 100 in gen 1 to 200 by gen 5 from a naturally aspirated 2.2 liter 4. The last generation of Prelude would hit 0-60 in about 7 seconds, the current model Civic with a CVT and the 1.5 turbo will hit 60 slightly faster. Many cars today feature similar specs to these two coupes and so did some of the prior model year Civic's so what makes this one the heir to the Prelude name?