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Japan considering offering free hydrogen cars because $30k incentives apparently not enough

There's no such thing as a free lunch. A free hydrogen fuel-cell vehicle, though? It may become a possibility in Japan, says Automotive News. We know the Japanese government is being plenty supportive of hydrogen vehicles since it will provide about $20,000 worth of incentives to prospective customers of the $69,000 vehicle. And with local governments like Toyota City's Aichi prefecture supplying another $10,000, out of pocket costs could reach less than $40,000 for the Toyota hydrogen car. We don't know for sure that the 'free' H2 car will happen, but with Toyota starting sales of its first production FCV next spring (potentially named Mirai), it could happen. That would also spell good news for Honda, which will follow up Toyota's effort for its own hydrogen fuel-cell vehicle. The case for the free car is still pretty tenuous. Automotive News, citing the Nihon Keizai business publication, reports that the Japanese government has thrown around the idea of subsidizing the vehicles outright to early adopters just to gain some momentum for this kind of zero-emissions vehicles. Heck, the government would even throw in free fuel for good measure. We'll see about that. To see some of the official hydrogen excitement, click here for a video of Japanese Prime Minister Shinzo Abe taking a Toyota fuel cell vehicle for a brisk test drive. Featured Gallery Toyota at 2014 Aspen Ideas Festival News Source: Automotive News - sub. req.Image Credit: Toyota Government/Legal Green Honda Toyota Hydrogen Cars incentives h2

Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

Max Verstappen beats Charles Leclerc to win Austrian Grand Prix

SPIELBERG, Austria — Red Bull's Max Verstappen won the Austrian Grand Prix after beating Ferrari's Charles Leclerc in a wheel-banging battle of the 21-year-olds on Sunday, subject to a Formula One stewards' enquiry. The Dutchman's victory for the second year in a row at Spielberg also dealt champions Mercedes their first defeat of the season. Verstappen seized the lead from Leclerc, who had led from pole position, two laps from the end with the dueling pair making contact into the tight uphill turn three as the crowd roared. Race stewards investigated the contact after the race, and ultimately cleared Verstappen. He crossed the line, acclaimed by thousands of orange-shirted Dutch fans at a circuit owned by Red Bull, 2.7 seconds ahead of the Monegasque. The pair were the sport's youngest ever top two. Valtteri Bottas was third for Mercedes, who saw their streak of 10 successive wins — eight this season — come to an end. Championship-leading teammate Lewis Hamilton, winner of the previous four races, finished fifth and behind Ferrari's Sebastian Vettel. Five-times world champion Hamilton remains well in front in the standings, 31 clear of Finland's Bottas after nine of 21 races. HONDA FIRST The victory was the first for a Honda-powered car since Britain's Jenson Button won in Hungary in 2006 for the Japanese manufacturer's own team, and a welcome antidote to last weekend's dull French Grand Prix. Verstappen, now with six career wins, was also the last driver to beat Mercedes — in the Mexican Grand Prix last October. "For Honda to win again here is incredible," said the youngster, who had to fight back from eighth at the end of the first lap after getting bogged down on the front row at the start. The Red Bull came into a league of its own after the pitstops with Verstappen scything through the field one car at a time and then chasing down Leclerc. "After that start, I thought the race was over," said Verstappen. "It's hard racing, otherwise we have to stay at home. If those things are not allowed in racing, then what's the point of being in Formula One," he added when asked about the summons. The Monegasque, forced wide as Verstappen went through, said he would let the stewards decide. "On the incident for me it was pretty clear in the car," he said. "I don't know what it looked like from the outside but we'll see what the decision is.