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Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

Recharge Wrap-up: Elon Musk in Reddit AMA; Honda releases annual environmental report

Elon Musk will answer questions in a Reddit AMA tonight. The "Ask Me Anything" event will begin at 9:00 pm EST, and will last one hour. Musk will answer as many reader questions as he can in the allotted amount of time. Reddit's /r/TeslaMotors board is selecting official questions from users to pose to Musk as well. If you have any aching inquiries for the CEO of Tesla and Spacex, you probably don't want to miss this. Read more at Clean Technica, or at Reddit. Powertree Services plans to build solar-powered EV charging at San Francisco apartment buildings. The group will rent parking spaces at apartment buildings and put solar panels on the roof. Tenants with EVs can pay a monthly fee to charge their cars at their own apartments and Powertree Services parking spots around town. It takes the responsibility of building and maintaining the chargers off the building owners, but provides them with some revenue from renting the space to Powertree. Read more at Treehugger. The market for environmentally friendly cars will remain strong despite cheap oil prices, according to IHS Automotive Advisory Services. James Chao, director of the company's Asia-Pacific region, says his clients are still very focused on fuel economy. IHS has predicted green car production to triple by 2020 from 2014 figures. Hyundai and Kia, who are clients of Chao, have new EVs, hybrids, plug-in hybrids and fuel-cell vehicles on the way - a seemingly "unfocused" plan that Chao defends. "Especially at times when uncertainty is dominant, it could well be referred to as being prudent," he says. Read more at The Korea Herald. Honda has released its annual North American Environmental Report. In the report, Honda notes environmental progress it has made over the last year in a number of areas. It points out the introduction of the 2014 Accord Hybrid and the FCV Concept. It enumerates reductions in greenhouse gas emissions in transportation, use of its products and even from Honda's suppliers (however, there was a 0.7 percent rise in CO2 emissions during manufacturing due to, or rather "despite a significant increase in production"). Honda is using less water, and producing less waste - only 0.8 kilograms are sent to the landfill per car manufactured. Honda also worked with SolarCity to get solar panels on 1,650 rooftops in the US. Read more on Honda's website. Marco Andretti will race in the Formula E Buenos Aires ePrix.

Honda next to open museum to Google Street View

Had your fill of tooling around the Lamborghini Museum on Google Street View? Maybe Italian supercars aren't your thing? Then we've got good news, because The House That Ferruccio Built isn't the only automotive museum in cyberspace: now the Honda Collection Hall has opened its doors to the crew from Mountain View, too.
The Honda Collection Hall, for those who haven't made it out to Japan's Tochigi Prefecture, is a grand three-story museum dedicated to all things Honda. It's located at the Twin Ring Motegi, and has been open since 1998. Inside visitors will find everything from robots and scooters to SUVs and racing cars. But if you can't make it there in person, you can check out all three levels of floorspace on Street View right from the comfort of your home. Check out the images above and the interactive map below.