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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Autoblog Minute: New Civic, FCA UAW Agreement, Frankfurt

FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute. Show full video transcript text [00:00:00] FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. FCA reached a tentative labor agreement with UAW leadership. The major focus of the new deal reportedly includes: the eventual elimination of the two-tier pay scale [00:00:30] and pooling worker health care. Now that a leadership agreement is in place, the deal will be sent to FCA's rank-and-file. FCA has about 36,000 hourly employees. We got a first look at the interior and exterior of the 10th-generation Civic. Honda expects the new sedan to dominate the C-segment when it hits dealerships later this fall. Civic coupe, five-door hatchback, Si and Type R will all come later. The 2015 Frankfurt Motor Show is in the books and there was a lot of news to get excited about. [00:01:00] Porsche introduced a fully electric concept car in the Mission E. If they make this car, Porsche could give Tesla nightmares. We also saw SUVs from Jaguar and Bentley. There were two beautiful Italian convertibles from Ferrari and Lamborghini. Meanwhile, Mercedes introduced a concept of their own in the IAA - a vehicle that experiments with adaptable aerodynamics. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday. Plus we'll have some added insight on General Motors' deal to [00:01:30] avoid federal prosecution. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Frankfurt Motor Show Bentley Chrysler Ferrari Honda Jaguar Lamborghini Mercedes-Benz Porsche Rolls-Royce Tesla Convertible SUV Concept Cars Electric Supercars Autoblog Minute Videos Original Video porsche mission e concept

Florida teens flee police, ram deputies with stolen car

Three Hudson, Florida teens are in juvenile detention today after leading law enforcement on a dangerous high-speed chase in a stolen Honda. According to WFTS, the three unnamed youths were allegedly breaking into cars on the evening of Saturday, April 30 in the Bayonet Point neighborhood in Hudson, FL. Pasco County sheriff's deputies responded to calls about their activities, and when the deputies arrived on the scene, the teens hopped into a stolen Honda and sped off. This prompted a high-speed chase throughout central Pasco County involving both PCS deputies and officers from the Florida Highway Patrol. Bodycam footage released by law enforcement shows officers chasing the reckless teens, ages 13, 14, and 15, throughout the county at speeds approaching 100 miles per hour, where they crashed through barbed wire fences and hopped curbs in an effort to elude pursuit. Eventually, law enforcement cornered the teens on a dead end street, but they refused to give up. In an effort to escape, the driver smashed into four police cruisers before officers finally stopped them. The three alleged car thieves were cuffed and taken into custody on the scene. Luckily, no one was injured during the chase. This is not the youths' first run-in with police. According to the Pasco County Sheriff's office, the three teens, two of whom are brothers, are well-known serial offenders. They are facing a number of charges, including aggravated battery on a law enforcement officer, and are currently being held at the Pasco Juvenile Detention center. Related Video: News Source: WFTS Government/Legal Weird Car News Honda Driving Police/Emergency police chase