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Sony Honda EV venture's plan for online sales has dealers squirming

TOKYO/DETROIT — A new joint venture formed by Japan's Sony Group Corp and Honda Motor plans to introduce a premium electric vehicle later this decade, and the automaker's U.S. dealers are anxious to be part of the sales process. Sony Honda Mobility said on Thursday it was aiming to deliver the first of the unnamed EV by 2026, starting in the United States, and will sell them online. The success of Tesla at selling EVs without franchised dealers is putting pressure on established automakers to overhaul their retail networks. That leaves dealers across most brands concerned about their place in the changing world and whether profits will be squeezed. The online aspect of the Sony Honda plan, as well as the lack of details around how the vehicle will be sold and serviced, has raised questions with the Honda and Acura brand dealers. Many nonetheless expect Honda to work through the existing retail network. "These issues are certainly a concern," said Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, New York. "The best path forward is with the dealers." "We have a role (automakers) can't replicate," said Benstock, who also is on the Acura national dealer advisory board and has spoken with Honda officials about the new vehicle. "There's no way that Honda wants to hurt their existing dealer body." Some dealers questioned why Honda would even consider trying to work outside the current U.S. sales network given its national reach. Honda has about 1,100 Honda dealers and 270 Acura dealers. A Honda spokesperson referred questions about the joint venture to the new company. Sony Honda spokesperson Mai Nagadome said there are still a lot of details to finalize, but selling through the dealers has not been ruled out and customers would feel uneasy without some kind of after-sales service process. "The cost of continuing to develop (internal combustion engine) products along with EVs and autonomous tech and software for the next generation vehicles is proving to be quite the challenge," said Peter Hennessy, dealer principal of Atlanta-based Hennessy Automobile Companies, which includes a Honda store. "I get teaming up with Sony, but it should be done in conjunction with the dealer network, not outside it," he added.

How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

2016 Honda Civic Coupe spied inside and out

Honda may be prepared to unveil the 2016 Civic Coupe on Sept. 16, but that doesn't mean work is done on the eagerly anticipated new fastback. Honda is continuing testing, as evidenced by this latest round of photos, which even gives us a glimpse of the cabin. As we can see, the exterior's shape has been toned down compared to the concept shown earlier this year in New York City, although the overall fastback rear end, high beltline, and generally aggressive styling is still present. Closer details, particularly around the front fascia, are harder to discern owing to the camouflage. The last-generation Civic did things very wrong. It went budget at a time when compact consumers demanded more premium features, options, and materials. Things were so bad that Honda had to rush a lackluster refresh to market. But with the new Civic, it finally looks like the Japanese brand is on its A-game. While plastic appears to still be the dominant material, the quality on display looks like it's been elevated substantially. The steering wheel is small, relatively sporting, and wrapped in black leather, while the beige leather seats look to have a modest dose of bolstering. The switch gear looks good, almost like it's been plucked from a higher-end model, like the Pilot, while our spies report that there will be a better array of optional extras, including stuff that's shown up as part of the Honda sensing suite of technology. Check out the spy images at the top of the page, and be sure to head back here on Sept. 16 for the Civic's official unveiling. Related Video: