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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Honda shines the spotlight on Project Drive-In success

Project Drive-In, a Honda-sponsored campaign to save drive-in theaters across the country, is beginning to bear fruit, as the first theaters have been informed that they'll be getting free digital projectors. Many theaters still use 35-millimeter film, which is being phased out rather aggressively in the movie industry. The move to digital, meanwhile, requires nearly a six-figure investment, forcing many drive-ins to close up shop for good.
The first phase of the campaign saw the public vote for their favorite drive-in, with the top five getting a free digital projector, courtesy of Honda. There's some touching reaction videos of the owners being informed that they'd won down below. The next phase in the program takes place on Indiegogo, where Project Drive-In is trying to raise $100,000 for the drive-in that's gotten the next highest number of votes. If the Indiegogo campaign reaches that figure before its expiration on October 7, it'll make the donation and reset the meter to save another theater.
Take a look down below for the video from Honda on Project Drive-In, and then do yourselves a favor, and head over to the Project Drive-In Indiegogo campaign, and make a donation.

Honda recalling nearly 900,000 Odyssey minivans over fire fear

Honda is recalling nearly 900,000 2005 to 2010 model year Odyssey minivans due to a fault with the fuel pump that could cause them to catch fire.
According to the National Highway Traffic Safety Administration filling, if exposed to "acidic chemicals and a high temperature environment," the cover of the fuel pump strainer could crack and cause a gasoline smell in the minivan or possibly allow the fuel to leak out. Denso supplied the fuel pumps on the vehicles, and the report says that Honda first began studying the problem in October 2012 but didn't finally confirm the cause until March 6, 2014. The recall affects 886,815 Odysseys, and Honda has received 187 warranty claims related to the issue. However, there have been no fires or injures reported.
Unfortunately, Honda says that it currently doesn't have enough replacement fuel pumps to fix all of the vehicles and doesn't expect to have the parts ready until this summer. It's sending a letter to owners telling them about the recall and is sending a second notification when the pieces are at dealers. The entire notification including affected VINs can be viewed as a PDF here, and the shortened version from the NHTSA can be viewed below.