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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

2017 Honda Ridgeline: A sleeper or a snooze?

Ah, yes... "Baby Steps," an expression that describes gradual improvements in what preceded. Overused for sure, but it clearly describes Honda's approach to the 2017 Ridgeline. Now that the news embargo is over we will be seeing a slew of preliminary road tests. Time to dig a little deeper, examine Honda's thinking and to see where Honda might go with this new truck. Honda set a number of goals with the new Ridgeline: 1) Sell more trucks. 2) Appeal to current Ridgeline owners who are ready to trade for a new truck. 3) Sell more trucks. 4) Expand their market share by attracting new buyers who hated the styling of the old Ridgeline. 5) Sell more trucks. 6) Convince skeptics that the Ridgeline is indeed capable of doing truck tasks. 7) Sell more trucks. My take is that this new Ridgeline is about 80 percent there; as the saying goes, "Close but no cigar." I'm really curious as to how this truck might evolve. There have been rumors that a regular cab model with a long bed may be in the works. Will we see it? Who knows — but by having such a model available, it would go a long way in terms of convincing (some) critics who say it's nothing but a "Pilot with a bed." Then there's the "youth market." Honda has gone on record saying they're not interested in courting them; a huge mistake in my opinion. Hopefully they'l re-think that and offer a legit off-road model with all the requisite goodies like more ground clearance, 2-speed transfer case, skid plates, tow hooks, larger all-terrain tires —5 of them, meaning no temp spare tire! It doesn't have to be a rock-crawler, but at least give it more capability to be considered an alternative to the 4x4 competition. Another area that needs to be re-thought is that Honda is offering seven trim levels. That's crazy. Most of them are so close to one another that it makes decision-making difficult. Cut it back to three of four trim levels, max. Makes life much easier. But yes, I think this truck, even as it stands, will be a sleeper in its segment and will do reasonably well in terms of sales. I think truck customers have seen and gotten used to the old Ridgeline, and have found — for what it was intended to do, it's really a pretty good truck. This new one certainly builds upon that — and it's no longer ugly. That's all good in my book. Related Video: Image Credit: Honda Honda Truck open road

Honda exclusive to McLaren at least until 2017

Next year Honda will return to Formula One after a seven-year absence, bringing the first Japanese automaker to compete in the top-tier racing series back into the fold. But though it started in 1964 much as it ended in 2008, running its own team (much like Ferrari and Mercedes do today), its new F1 program will see it revert to engine-supplier status (like Renault did when it sold its team to Lotus).
The arrangement will be exclusive to McLaren for the 2015 Formula One World Championship. But what fans and insiders alike have been wondering is how it might expand after that. Well, now we have at least part of the answer.
According to the F1 business insiders at Pitpass, Honda motorsport chief Yasuhisa Arai told a group of journalists at this past weekend's race in Shanghai that the deal with McLaren will be exclusive not only in 2015, but also in 2016. In other words, it won't be until 2017 at the earliest before Honda might begin supplying engines to any other teams, if at all.