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Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

2016 Honda Civic is a newly competitive compact [w/video]

It's fair to call the last-generation Honda Civic, built from 2012 to 2015 (with a quick refresher in the middle), a disappointment. It came out using an old compact car formula – going cheap and lightly equipped – at almost the exact moment its competitors embraced high technology and refined, expressive designs. We spent some time today with the vehicle meant to correct this mistake, the all-new, tenth-generation Civic. Easily the most discussed thing about the new Civic is its handsome new sheet metal, which we actually showed you last week. The expressive profile, with strong arches over the front wheels and a handsome, almost fastback-like roofline is a major departure from the duller, three-box look of the current Civic. The front fascia's highlight is the prominent chrome grille, backed by the optional LED headlights. In back, that tiny decklid is outshined – no pun intended – by a set of LED taillights that should present a very impressive look at night. The overall balance of the design is impressive. The ninth-generation Civic was widely panned for its crummy interior quality. Designed at a time of global financial crisis, Honda opted for more affordable materials that lacked the soft-touch goodness of many competitors. The new Civic addresses this shortcoming, fitting not only more impressive plastics, but the technology to back them up. From the EX trim on up, the instrument cluster's focal point is a large TFT display, flanked by a pair of traditional gauges. Yep, that's right. Honda is getting rid of the Civic's multi-tiered dash, and we couldn't be happier. On the center console, there's a seven-inch touchscreen display that uses the same Android-based operating system as the new Pilot. And speaking of Android, the Civic will play nice with both Android Auto and Apple CarPlay. As for the actual driving experience, we can't tell you much about it for another couple weeks, but we can talk briefly about the seats. The hip point has been dropped by a full inch in front, and has the effect of creating a sport-driving-ready seating position. Those seats are comfortable, too, although we'll need more than the few minutes we got with the new Civic to make an informed judgment. We don't, however, need any extra time to talk about the backseats. That plunging roofline is not conducive to rear headroom, a fact that overshadows the extra two inches of rear legroom. You're probably wondering when we'll talk about the powertrains.

Alonso and Button try out Honda's Uni-Cub mobility scooter

As two of the best racing drivers in the world, Fernando Alonso and Jenson Button have some pretty serious wheels at their disposal. They'll both be driving the latest McLaren-Honda MP4-30 on the track this year, will likely have access to supercars like the new Acura NSX or McLaren 650S for toying around with when they're not working, and probably each have an enviable motor pool of their own at home. This, then, must have been quite a change of pace for them both. As you can see from this video tweeted by McLaren, the two highly accomplished F1 drivers hopped on a very different set of wheels recently: namely, Honda's Uni-Cub "personal mobility device." The experimental electric motorized bar stool is controlled by shifting your weight to and fro (like a Segway), but stands just two feet tall and tops out at less than four miles per hour. At that rate, it would take them almost an hour to take one lap around the Circuit of the Americas in Austin, TX, where the 2015 United States Grand Prix will be held in October. In that same time span, for perspective's sake, they'd be lapped more than 30 times by their rivals... so they'd better stick to the racing machinery once the championship gets under way. What happened when @alo_oficial and @JensonButton got hold of a UNI-CUBAcA?A¦ https://t.co/YP8r9z1OsG - McLaren (@McLarenF1) February 10, 2015