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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

New fuel-cell sedan leads Honda's Tokyo lineup

It's time to talk Tokyo Motor Show friends, and as is so often the case, there's going to be some weird stuff arriving at this year's event. From Honda, we have a few important pieces of news. Arguably the most exciting is a new fuel-cell vehicle, called the FCV. Don't worry, Honda calls that remarkably unimaginative name "tentative." Looking like a mix of the new Civic sedan, a Nissan Maxima (that roofline!), and a Tesla Model S, this four-door coupe offers room for five, a 434-mile driving range, and motivation from at least two electric motors. Details are remarkably scarce, but all signs point to this being a vehicle worth getting excited about. That's not the only big news, though, as Honda will also show off the new production version of the Odyssey hybrid. Honda didn't provide any images of the fuel-sipping minivan, but did let slip that it uses a Sport Hybrid-iMMD system. Again, there isn't a lot of information, but the iMMD, short for "intelligent Multi-Mode Drive," has been used on other Honda products before. While Honda is also bringing out vehicles we're familiar with – both the new Civic Type-R and NSX will make appearances in Tokyo – the company's motorcycle arm is bringing a trio of interesting concepts. First, and perhaps most exciting, is the EV-Cub Concept. If that names sounds familiar, it's because Honda showed a bike with the same name in 2009. Drawing inspiration from the original (and legendary) Super Cub, the EV-Cub situates a battery and electric motor low and in the center of the body for optimum weight distribution and in turn, easy riding dynamics. Next, we have the Neowing. Featuring a three-wheel layout with a four-cylinder boxer engine and a hybrid powertrain, there's a lot to like about this concept's mechanicals. Unfortunately, there aren't any images of the Neowing yet. That's also the case with the Light Weight Super Sports Concept, although unlike the trike, mechanical details are wholly absent, too. So for this one, you'll have to wait until we're actually on the ground in Tokyo. What is pictured, though, are a pair of new concepts – the Wander Stand and Wander Walker. Again, details are scarce – if you're sensing a theme, you're not alone – but based on the images, the Wander Stand looks like a waiting room on wheels and the Wander Walker is a mobility scooter. Here's hoping more info is released before press days on October 28 and 29.

Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.