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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

2015 Honda Fit delayed until June for quality checks

If you are looking forward to the launch of the 2015 Honda Fit and can't wait to buy one, we have some bad news. Honda is holding off on sales a little longer to make sure everything is just right. The brand's latest subcompact was originally scheduled to start arriving at dealers this spring, but the introduction was delayed due to issues at Honda's new factory in Celaya, Mexico.
Consumer Reports learned of the delayed launch when the Fit it ordered didn't arrive on time. It contacted Honda and was told that the problem had to do with a "shipping delay nationally." The company was taking "a measured approach" to getting the new models out of the new factory, thus delaying shipment to dealers until June.
Honda spokesperson Steve Kinkade gave a few more details about the situation to Autoblog. He indicated that the factory in Mexico is new and is producing these vehicles for the first time. Therefore, the company is taking the extra time "to do a final verification on quality," said Kinkade. He also confirmed the delay until the second week of June.

Honda adds 4.5 million vehicles to Takata recall, none in North America

The already massive Takata airbag inflator recall is getting 4.5-million units larger across the world. Honda is issuing an expansion to its safety campaign in many foreign markets. Of those newly affected cars, about 1.63 million of them are in Japan. None of these models are in North America. According to Reuters, Honda decided on this recall expansion after analyzing 1,000 inflators from vehicles not previously covered by its campaigns. The company found that the density of the gas-producing chemicals varied in them, which could cause a safety problem in the future. The models affected include foreign versions of the Fit and CR-V with production dates between 2007 and 2011, the Associated Press reports. Research suggests that Takata's inflators can be affected by exposure to moisture. This can cause the propellant to ignite too quickly and the component to shoot metal shrapnel when the airbag deploys. The issue has been linked to eight deaths worldwide, and there was a recent report of the issue causing a vehicle fire in a Nissan in Japan. The global inflator recall has had serious affects on Honda's books, as well. The Japanese automaker recently had to revise earnings from last year to account for an extra $363 million in costs from the campaigns and has been dealing with lawsuits over the issue. To improve quality, the company decided not to set sales goals through at least 2017. Honda last expanded the recall in Japan in late May to cover another 340,000 vehicles. It has also been searching for Takata's inflators in junkyards in the US. Related Video: