2014 Honda Cr-v Ex-l on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

2020 Hyundai Palisade vs. Ascent, Pilot, Highlander and CX-9: How they compare on paper

We've finally had our first drive of the 2020 Hyundai Palisade and found it to be well-equipped for sales success. It nails the formula that some of the most successful three-row crossovers have, the aforementioned seating capacity, high driving position, all-wheel-drive availability and a V6 engine. Of course, it also offers a unique and menacing-looking exterior that ought to stand out in the parking lot. To dig deeper into how it compares to other three-row family crossovers, we've fired up the old Autoblog Comparo Generator 3000 (™) and lined the all-new 2020 Palisade up against the 2019 Subaru Ascent, 2019 Honda Pilot, 2019 Toyota Highlander and 2019 Mazda CX-9. Besides being two of last year's best-selling three-row SUVs, the Pilot and Highlander are also the closest in general concept to the new Palisade, while the Ascent and CX-9 also offer a comparable turbocharged four-cylinder powertrain. The CX-9 is also one of our favorites in the segment, and the Ascent is one of the newest entrants on the scene. There are of course numerous other worthy contenders, including the Chevrolet Traverse, GMC Acadia, Volkswagen Atlas, Nissan Pathfinder, Hyundai Santa Fe and the best-selling Ford Explorer, so if you want to see their specs, check out the Autoblog compare tool. Performance and fuel economy The Subaru, as is so often the case, is the oddball. It has a 2.4-liter turbocharged horizontally opposed four-cylinder (aka a flat-four or a boxer-four) that produces a comparatively modest horsepower rating, but a greater amount of torque. That's typical for turbocharged engines such as Mazda CX-9's turbo inline-four that produces 250 horsepower on premium fuel (227 hp on 87 octane) and 310 lb-ft of torque (the VW Atlas also offers a base turbo-four). The Hyundai, Honda and Toyota, meanwhile, go about it the old-fashioned way, with naturally aspirated V6 engines displacing 3.8 liters in the Hyundai, and 3.5 liters with the two Japanese crossovers. The Toyota and Hyundai lead the pack in horsepower, with the Toyota taking top honors by just 4 horses. The Honda weighs less, though, so their acceleration should be comparable. The Subaru actually accelerates on par with its V6-powered competitors, probably due in part to its continuously variable transmission. The fuel economy trophy goes to the Ascent.