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Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Honda Clarity goes on sale in Japan, but only 200 units a year

Honda has officially started leasing its Clarity hydrogen fuel cell vehicle to select customers in Japan, and the sedan should arrive at a few dealers in California late in the year. Once the model is available in the US, expect the Clarity to be the natural challenger to the Toyota Mirai FCEV. The Clarity boasts an electric motor with 174 horsepower and 221 pound-feet of torque. In Japan's JC08 test, Honda claims the sedan can travel the equivalent of 466 miles, but that evaluation is more lenient than its US equivalent. The automakers expects the sedan to receive an EPA-estimated driving distance of over 300 miles. Prices in Japan begin at the current equivalent of $67,800. However, examples here should retail for around $60,000 and lease for under $500 a month. The Toyota Mirai is similar to the Clarity in major categories, including an EPA range of 312 miles and leases for $499 a month. The two of them should have quite a fight. Honda plans to limit Clarity production to 200 units in Japan for the first year, and only government agencies or businesses can lease them there. After the company collects impressions from these clients, it intends to make the sedan available to individuals. The decision only to lease the Clarity at first evokes the early days at of electric vehicles when companies like General Motors used the strategy to get the EV1 to customers. One thing that could give Honda the edge in the upcoming hydrogen fuel cell battle is its history in the market. The company first offered them with the FCX and later followed up with the FCX Clarity. By this point, the automaker should be well acquainted with the process. Related Video: Honda Begins Sales of All-new Clarity Fuel Cell - Clarity Fuel Cell realizes the world's top-class cruising range among zero emission vehicles of approximately 750 km - TOKYO, Japan, March 10, 2016 - Honda Motor Co., Ltd. today began sales in Japan of its all-new fuel cell vehicle (FCV), the Clarity Fuel Cell. Striving to realize full-fledged popularization of FCVs, Honda created Clarity Fuel Cell as an FCV featuring both a high level of practicality that represents the "universal value" of an automobile and "cutting-edge appeal" that is suitable for a vehicle that is at the forefront of the times. Clarity Fuel Cell is the world's first*1 five-passenger sedan type FCV, realized by making the fuel cell powertrain more compact using original Honda technologies and fitting it entirely under the hood of the car.

Fernando Alonso tries out fast motorcycles and Senna's McLaren

Honda closed out its racing year yesterday with its annual Thanks Day at Motegi. The event brought out an array of competition machinery and the drivers and riders who race them. That included Fernando Alonso, but rather than bring his Honda-powered McLaren, the two-time world champ took the opportunity to try out some different equipment. While MotoGP rider Marc Marquez slipped behind the wheel of the NSX Concept GT, his countryman Alonso hopped on his RC213V motorcycle for a couple of laps. Fernando isn't the first racer to swap between F1 and motorcycles: Michael Schumacher tried his hand and motorcycle racing from time to time, Valentino Rossi tested Ferrari grand prix cars on numerous occasions, and of course John Surtees won championships in both spheres – but he remains the only one to have done so. Fernando also had the chance to drive a McLaren-Honda MP4/6, just like the one with which Ayrton Senna successfully defended his title in the 1991 Formula One World Championship. That was the first time McLaren ran a Honda V12, but the last time a V12 – or a manual transmission – won the championship. After the following season, Honda and McLaren parted ways – only to be reunited this year with Alonso and Button behind the wheel. While Alonso was toying around with Senna's car, Takuma Sato – who drove Hondas in Formula One and now in Indy – tried his hand at the 1968 Honda RA301. That machine was also powered by a Honda V12, but at 440 horsepower, was far less potent than the 735+hp version that would later power Senna's. John Surtees drove one just like this in the '68 world championship, retiring from most of the races on the calendar but scoring two podiums from the three that he did finish. Marquez and his teammate Dani Pedrosa also competed in the CBR250 spec race, rode the mid-80s-era NSR500 bikes. They drove in four-wheel spec race as well in modified Honda N-One kei cars. The event served to cap a full year of racing for the Japanese automaker, which competes in a range of racing disciplines including F1, Indy, Super GT, the World Touring Car Championship, and numerous classes of motorcycle racing. Featured Gallery Fernando Alonso at Honda Thanks Day 2015 View 11 Photos News Source: Honda via Autosport Motorsports Honda motogp