2014 Honda Cr-v Ex-l on 2040-cars

Auto blog

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Honda exclusive to McLaren at least until 2017

Next year Honda will return to Formula One after a seven-year absence, bringing the first Japanese automaker to compete in the top-tier racing series back into the fold. But though it started in 1964 much as it ended in 2008, running its own team (much like Ferrari and Mercedes do today), its new F1 program will see it revert to engine-supplier status (like Renault did when it sold its team to Lotus).
The arrangement will be exclusive to McLaren for the 2015 Formula One World Championship. But what fans and insiders alike have been wondering is how it might expand after that. Well, now we have at least part of the answer.
According to the F1 business insiders at Pitpass, Honda motorsport chief Yasuhisa Arai told a group of journalists at this past weekend's race in Shanghai that the deal with McLaren will be exclusive not only in 2015, but also in 2016. In other words, it won't be until 2017 at the earliest before Honda might begin supplying engines to any other teams, if at all.

The 2017 Honda Ridgeline's innovative bed

Today most truck makers put their emphasis on high-zoot comfy interiors, towing bragging rights, and macho styling (aka my grille's bigger than yours). The "work area," aka the "bed," for the most part, is often an afterthought. Yeah, there have been improvements, but they've come slowly; and frankly most to date have not been very innovative and/or have been poorly executed. A thinking man's truck Since the very first Ridgeline was introduced, and now with the new 2017 model, Honda has done a lot of serious thinking when it comes to the bed – how it's used, and how to make it even more user-friendly. For the most part great ideas abound, while some like the in-bed audio system seem really silly. The two-way tailgate is flat-out brilliant, even if the idea was borrowed from 1970s Detroit station wagons. Other trucks offer optional bumper steps, fold-out steps, or a tailgate step to aid bed access. Good ideas for sure, but Honda's swing-out tailgate solution is so simple and so elegant it hurts; plus it's standard. The Ridgeline's ability to lay 4x8 building material flat on the floor of the bed is a no-brainer, especially for someone who likes to do home projects; yet Honda is the only mid-size truck to offer that capability. The storage trunk in the bed is another super idea – most of the time. Is it perfect? Nope. Some say accessing the bed trunk with a load of mulch is a problem. No argument there, so you plan ahead. Same with accessing the spare tire; it could be a BIG problem with a loaded bed. Then again, how often do you see a Harry Homeowner truck with a loaded bed? The odds are, if you're going to get a flat tire, most likely the bed will be empty. If not, well then you must have angered the gods. Speaking of flat tires, Honda blew it big time here by giving the Ridgeline a temporary spare tire. no truck should ever have a temp tire; full-size spare all the way, baby! No way do I want to have to use a temp tire while carrying a load or towing a trailer. Hopefully they will offer a full-service spare as an option. The funny thing is, the previous model sold in Mexico came with a full-size spare standard. From what I've heard, the reason the American-spec model comes with a temp tire is to save weight; and Honda will do anything to save weight, to improve EPA mileage ratings, even if it's unwise for real-world conditions.