2012 Honda Cr-v Ex-l on 2040-cars

Auto blog

In Honda Super Bowl ad, Ridgeline teaches sheep to sing

Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.

We drive Honda's turbo/manual Civic prototype (briefly)

You could almost hear it. There was a furor. And it all had to do with a transmission. On September 16, Honda showed the all-new, tenth-generation Civic. Fitted with a turbocharged engine for the first time, enthusiasts were excited. Until they realized the new 1.5-liter Earth Dreams four-cylinder turbo would only be offered with a continuously variable transmission, something that elicits a passionate, all-consuming, and utterly unquenchable hatred among (most) enthusiasts. Honda was listening. On the recent Civic Coupe launch, the company confirmed to us that a manual transmission will soon be offered on turbocharged Civics, regardless of body style. And then we drove a prototype. Now, let's be very clear, the car we drove was an early test vehicle. It was camouflaged, cobbled together – it was born with a turbo and an automatic before Honda's engineers got their hands on it – and to cap it all off, we got approximately five minutes of seat time. We couldn't even shoot the darn thing, which is why you're looking at one really bad iPhone picture up top. But five minutes is better than nothing at all, right? View 40 Photos The 1.5T and six-speed manual are a natural fit, simply because they're both already so good on their own. Our immediate impression is that even though this is an early development vehicle, fitting the 1.5-liter turbo with a manual transmission is a natural pairing. This is largely because the engine and transmission are so good on their own. We've raved about the turbocharged four-cylinder and its ultra-broad torque peak before – all 162 pound-feet of torque are on tap between 1,700 and 5,500 rpm – but the six-speed stick is no slouch either. Normally paired with the 2.0-liter, naturally aspirated four-cylinder, the clutch's action is light and springy, and finding the catch point is easy. And the shift lever, in typical Honda fashion, has a smooth, enjoyable action and easy-to-access gates. Putting the turbo and manual together doesn't transform a normal Civic into an Si or Type R, but it automatically (sorry) makes for a more engaging and entertaining compact sedan. Because of the broad torque curve, more speed is just a single-gear downshift away. And that downshift is downright easy to kick out, too. Simply put, the turbocharged engine feels more urgent and eager, especially off the line, with the manual.

Trump declaration they're a security threat stuns Japanese automakers

TOKYO — Japan's automakers' lobby said on Tuesday it was dismayed by President Donald Trump's declaration that some imported vehicles and parts posed a threat to U.S. national security, as the industry braces for a possible rise in U.S. tariffs. Trump made the unprecedented designation of foreign vehicles on Friday but delayed for up to six months a decision on whether to impose tariffs to allow for more time for trade talks with Japan and the European Union. "We are dismayed to hear a message suggesting that our long-time contributions of investment and employment in the United States are not welcomed," said Akio Toyoda, chairman of the Japan Automobile Manufacturers Association. "As chairman, I am deeply saddened by this decision," Toyoda, president of Toyota, said in a statement. Trump has threatened to impose tariffs of up to 25% on imported cars made by foreign automakers, a move which automakers have argued would ramp up car prices, curb the global competitiveness of U.S.-made vehicles and limit investment in the country, the world's No. 2 auto market. The United States is a vital market for Toyota, Nissan, Honda and other Japanese car makers. Autos and components are among the Asian country's biggest export products. Most of Japan's major automakers operate plants in the United States. The Japan Automobile Manufacturers Association notes that its automakers build about 4 million vehicles a year in North America, or 75 percent of what it sells here. Many are built for export, helping lessen the U.S. trade deficit Trump is concerned about. Major automakers have announced a slew of investments in the United States since Trump took office in January 2017 and put pressure on the industry to create more U.S. jobs. For its part, Toyota has pledged to invest almost $13 billion in the United States between 2017 and 2021 to boost manufacturing capacity and jobs. This includes $1.6 billion for a vehicle assembly plant in Alabama jointly run with Mazda. Government/Legal Honda Mazda Mitsubishi Nissan Toyota Trump