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Honda goes big for bikes: Concept CB, Super Cub [w/video]

Unlike similar many major automobile shows around the world, the Tokyo includes a significant number of motorcycles in addition to the new, four-wheeled vehicles on display. Showing its standing as a major player in the two-wheeled world, Honda has quite of slate of intriguing concept bikes at the show this year. With its futuristic, razor-sharp styling, the Neowing concept wouldn't look too out of place in a sci-fi anime. However, the bike's layout lets it lean into turns, while still offering riders three-wheeled stability. Power comes from a flat-four engine with hybrid assistance. Honda also takes its little Grom 50 motorcycle and adds some dirt bike aesthetics. The Scrambler Concept-One does that with vintage-inspired details like the pads on the tank and holes in the muffler guard. Meanwhile, the Scrambler Concept-Two goes for a more modern look and some military-inspired green paint. For another retro look, the company also imagines two new versions of the classic Cub. The EV-Cub Concept replaces the engine with an electric motor for short-distance commuting. Alternatively, the blue Super Cub Concept sticks with gasoline for fuel but tries to get the best economy possible for longer rides. Finally, the CB Concept updates the already classically inspired CB1100. Up front, the headlight now uses an LED, and the air-cooled inline-four gets a new, two-chamber exhaust to replace the current three-chamber design. As the photos above show, the chrome trim really makes the bike pop on stage. Check out the videos below for a closer look at the Grom 50 and Cub concepts. Honda Announces Overview of Exhibit for the 44th Tokyo Motor Show 2015 - Exhibiting Original Honda Mobility Products Under the Concept of "The Power of Dreams" - TOKYO, Japan, September 30, 2015 - Honda Motor Co., Ltd. today announced its lineup of production and concept-model automobiles and motorcycles as well as other highlights for its exhibit at the 44th Tokyo Motor Show 2015, which will take place at Tokyo Big Sight. (Press days: October 28-29, 2015, Public days: October 30 - November 8, 2015). Using its global brand slogan - The Power of Dreams - as the booth concept, Honda will exhibit a broad range of items including innovative mobility products that are useful in people's daily lives as well as a lineup of mobility products topped by racing machines that pursue excellence in driving performance.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: