2010 Honda Cr-v on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda, Top Gear working on 130-mph lawn mower

We're not even sure they've got a blade of Kentucky Bluegrass to cut, but the folks at Top Gear have gone ahead and started building what will become, if they're successful, the world's fastest lawn mower. Actually, it appears Top Gear is not doing much of the design and assembly work at all, instead having solicited help from experts at Honda and Team Dynamics, which oversees the automaker's touring car efforts.
What the three are working on is a riding lawnmower with a 110-hp engine that can reach 60 miles per hour in four seconds and trim turf at speeds up to 130 mph. If they succeed, such a maximum velocity would put them well ahead of the current record for the world's fastest lawnmower, which is 96.529 mph set by Bobby Cleveland and his Snapper race mower at the Bonneville Salt Flats in September of 2010. Top Gear hasn't said whether or not it will officially go after Cleveland's record, but the build will be featured in an upcoming issue of the Top Gear magazine and is scheduled to be completed by June 17, so we may learn what this maniacal mower's true purpose is then.
According to TG's report on how the build is going, as well as the video of it being fired up (literally) for the first time below, there aren't many actual mower parts left on this machine. What started out as a Honda HF2620 mower now sports wheels and tires from a racing quad, a back axle from a go-kart, a steering rack from a Morris Minor and a 1000cc engine from a Honda VTR1000F sport bike. All that remains from the original mower are the pedals and body panels; even the steel cutting deck has been replaced with a lighter fiberglass version. And blades? This mower will be bladeless, instead using two electric motors to spin lengths of brake cable like a weed whacker.

Honda Civic Type R blitzes five iconic European circuits

European automakers habitually produce some of the best hot hatches. So it took the revival of a Japanese legend to beat them on their home turf when the Honda Civic Type R stole the front-drive lap record at the Nurburgring away from the likes of Renault and Seat. Volkswagen struck back and reclaimed the prize for Europe with the new Golf GTI Clubsport S, but rather than return to the Green Hell for another attempt, Honda took revenge on five other Grand Prix circuits across the continent. The campaign started in April at Silverstone, where three-time British Touring Car champ Matt Neal set a lap time of 2:44.45 in the wet, then returned once it was dry to beat his own time at 2:31.85. With the front-drive record at the home of the British Grand Prix now in hand, Honda moved on to Belgium, where factory driver Rob Huff tackled Spa-Francorchamps and its infamous Eau Rouge complex to set another lap record at 2:56.91. Then it was off to Monza, home of the Italian Grand Prix, where the Civic Type R – still mechanically unmodified and on road tires – set another record at 2:15.16 at the hands of World Touring Car Championship driver Norbert Michelisz. Former F1 driver Tiago Monteiro was supposed to tackle the Estoril next, until he was taken out of commission in a WTCC crash. So on short notice, the series' safety-car driver Bruno Correia stepped in and lapped the former home of the Portuguese Grand Prix in 2:04.08. The last record fell at the Hungaroring where Michelisz returned to the cockpit and set another front-drive lap record at 2:10.85 last week. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda Civic Type R sets new benchmarks at five legendary European race circuits - Honda announces new benchmark times set by Civic Type R at five legendary European circuits - Lap times achieved in standard production car with no mechanical modifications - Benchmarks set at Silverstone, Spa-Francorchamps, Monza, Estoril and Hungaroring - Stars of Honda's WTCC and BTCC squad pilot Type R throughout five circuit campaign Honda's 'race car for the road' Civic Type R has crisscrossed Europe in an effort to set new benchmarks for front wheel drive production cars at five legendary circuits across Europe.