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Honda's I Like Sports ad will have you reaching for your pom-poms

Autoblog editor Greg Migliore recently wrote a great piece looking at the burgeoning re-emergence of Honda as the performance brand. Now, the company is showing some reasons why that really might be the case, with a short ad from Japan titled I Like Sports. The commercial acts as a showcase for Honda's performance prowess on the street and around the track from the recent past, present, and the near future. The spot gives the company's models a chance to show why they are worth getting excited about. There are glimpses of vehicles like the Japan-only S660, upcoming Civic Type R, S2000, the preceding and forthcoming NSX, the MotoGP bike, and Formula 1 car. Despite being just a minute long, the ad does a great job at hinting at a brand that can appeal to people who want a little excitement during a drive.

Honda has more tricks in store for next Civic Type R

While we can only admire the current Honda Civic Type R from afar, the next version is slated to make its way to American showrooms. That's not expected to happen until 2017, but our friends over at CivicX.com got a sneak peek at the engine that will provide its motivation. And it looks to be shaping up to be a real firecracker. Honda's latest 2.0-liter inline-four is slated to take its advanced design even further. Not only will it combine a turbocharger with the company's signature VTEC variable valve timing system, but closer inspection of the pictured engine reveals that it will also feature an electric actuator on the wastegate as well as a bypass valve integrated into the compressor housing. Expect the new Type R to be even faster and more potent than the current version. That's saying a lot considering that the existing Type R already packs 306 horsepower and clocked the fastest time for a front-drive car at the Nurburgring – besting the Renaults and Seats that diced it for top honors until now. It'll surely be an expensive piece of kit, though, which brings us to another potential piece of good news. This engine is tipped to make it into the lower-level Civic Si as well, albeit in a somewhat detuned state. As it is, the outgoing Civic Si packs 205 horsepower, so there's plenty of room to improve before it starts threatening even the existing Type R, let alone the more potent model to come. All of which tells us that the Si will be no slouch either, and with those features will surely prove a favorite once again in the tuner crowd. Related Video:

Honda's new hybrid will cut use of rare-earth metals

Honda will start selling a hybrid vehicle later this year that will reduce the use of rare-earth metals in the hybrid-electric motor's magnets. The Japanese automaker worked with Japanese metal supplier Daido Steel Co. to develop a process that eliminates the use of rare-earth elements such as terbium or dysprosium. The first vehicle to feature this process will be the Honda Freed subcompact minivan, which is based on the platform of the Fit and will go on sale in Japan later this year. The new technology will help free Honda from its dependence on China, which produces about 90 percent of the world's rare-earth metals. The new process uses what's called the "hot deformation method" to eliminate the need for the heavier metals and likely reduce hybrid-engine costs. Honda's new hybrid motors use a lighter rare-earth material called neodymium. With both electric and hybrid vehicle production forecast to grow within the next few years, rare-earth metal demand is forecast to rise by 14 percent a year to more than $9 billion by 2019, Automotive News says, citing an estimate from technology-research company Technavio Research. Honda estimates that the new process cuts the cost of making the motors' magnets by about 10 percent while reducing their weight by about eight percent, Reuters says. Additionally, neodymium is found in Australia and North America, as well as China. Honda has been selling a gas-powered version of the Freed in Japan since 2008. Three years later, Honda started selling a hybrid version of the minivan, which was rated to get 51 miles per gallon on the Japanese driving cycle. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Daido Steel and Honda Adopt World's First Hybrid Vehicle Motor Magnet Free of Heavy Rare Earth Elements – Honda Freed, on sale this fall, will be the first hybrid vehicle to adopt new magnet – Daido Steel Honda TOKYO, Japan, July 12, 2016 - Daido Steel Co., Ltd. and Honda Motor Co., Ltd. became the world's first companies to achieve practical application of a hot deformed neodymium magnet containing no heavy rare earth*1 and yet with high heat resistance properties and high magnetic performance required for the use in the driving motor of a hybrid vehicle. This heavy rare earth-free hot deformed neodymium magnet will be applied first to the all-new Honda FREED, scheduled to go on sale this fall.