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Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

2019 Honda S2000 roadster rumors swell

Our friends over at Car and Driver have been speculating about a possible S2000 roadster from an unnamed insider source. While there's not much to go on, it certainly squares with a steady drumbeat of sporty car innuendo surrounding the company. Let's briefly connect the dots and see if a Honda S2000 might be on the way by 2018, as the rumor says. The little roadster pictured above? Definitely not what a new S2000 would look like. That's the S660, which is sold in Japan and shares some components with the N-Box and N-One microcars. As we told you last year, after some hints that it would come to the US, Honda's brass decided it was too small. That was disappointing, but probably the right call. On the other hand, Honda finally brought out the 2017 Acura NSX, which may have its flaws but still represents a unique platform that the company spent a great deal of yen building ( in Ohio, by the way). It's that bit that the rumor hinges on: Honda's willingness to develop unique platforms for its sporty models. It'd need that for an S2000 revival, because there's certainly no Honda model that could donate its underpinnings at this moment. Honda execs have been clear that the company is under pressure from dealers over the lack of verve in the company's lineup. American Honda Executive Vice President John Mendel told Automotive News last year that dealers "want anything in the sports car world. They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000-sports car. Because that's the nature of what they do." Honda is allegedly going to utilize some sunk cost by employing the new Civic Type R's engine in this roadster. That 2.0-liter turbocharged four makes 306 hp in the Civic, and would make slightly less than that in the S2000, according to the rumor. At this stage, these rumors are mostly wishful thinking fanned by the flames of dealer pressure for sporty models. We hope Car and Driver's insider has it right, because the S2000 was a phenomenal car that deserves a follow-up – and Honda deserves more fun cars in its American showrooms. Related Video: Featured Gallery Honda S660: Honda Meeting 2015 View 15 Photos News Source: Car and Driver Rumormill Acura Honda Convertible Performance roadster honda s660 rumors

2020 Kia Soul vs. subcompact crossovers: How they compare on paper

At 10 years old, the 2020 Kia Soul has entered its third, and potentially best, generation yet. To get here, it fought off other boxy hatchbacks such as the Scion xB and Nissan Cube. But now it faces all new competition: subcompact crossovers. They offer similar sizes, prices and flexibility as the Soul, but with a veneer of ruggedness. But the Soul is ready with its own rugged trim, the X-Line, plus the return of its powerful turbocharged variant. To see how the Soul stacks up to the fresh competition, we've compiled vital stats on all the tall hatches. Considering the prodigious size of the subcompact crossover segment, we've limited our selection to a few options that are similarly priced and sized to the Soul, and that offer a bit of funky styling. They include the Toyota C-HR, Nissan Kicks, Hyundai Kona and Honda HR-V. There are of course many more options, and you can create your own comparisons using our Compare Cars feature. (You can also check out our Mitsubishi Eclipse Cross comparison that includes a few larger choices). In the meantime, though, check out all the numbers on our selected vehicles in the chart below, followed by analysis after. Performance, fuel economy and drivetrains The crossover segment is diverse when it comes to powertrains, with all different displacements, induction systems and drive wheels. A surprising number of these supposedly rugged and off-road-oriented vehicles (at least more than normal cars) are front-drive only. These include the Nissan Kicks, Toyota C-HR and Kia Soul. But the Kona and HR-V offer all-wheel drive, with the Hyundai offering it on both engine options. Speaking of engine options, only the Kia and Hyundai have two possibilities, either a base 2.0-liter naturally aspirated engine, or a turbocharged 1.6-liter engine. The base engines have identical outputs of 147 horsepower and 132 pound-feet of torque, but the turbo engines differ. The Soul has 201 horsepower to the Hyundai's 175, but both make the same 195 pound-feet of torque. The Kicks, C-HR and HR-V all offer just one engine option, and they're all naturally aspirated. The Nissan's engine is the smallest and least powerful: a 1.6-liter engine making 125 horsepower and 115 pound-feet of torque. The HR-V is next with a 1.8-liter engine making 141 horsepower and 127 pound-feet of torque. The C-HR rounds out the trio at 144 horsepower and 139 pound-feet of torque from a 2.0-liter engine.