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Honda Accord Hybrid sales capacity constrained

Honda might be selling more hybrids if it could just get them to dealers. While the second-generation Insight never lived up to sales expectations and production is ending, the Japanese automaker is seeing strong demand for the Accord Hybrid here and abroad. However, there is so much global consumer desire that it can't keep them in US showrooms.
The problem limiting the sales of the Accord Hybrid is its battery pack and its popularity in Japan. "There's a waiting list for the product," said Jeff Conrad, Honda general manager, to Ward's Auto about the sedan's US popularity. While the American Accord is built in Marysville, OH, the batteries are imported from Japan, where the model is quite popular. According to Ward's data, the automaker sold 2,414 examples of the hybrid version from October 2013 to February 2014 in the US, but it shifted 6,000 units in Japan in its first three months on sale. Conrad also admitted that the constrained supply is limiting the amount of marketing the automaker can do for the hybrid.
Honda spokesperson Chris Martin told Autoblog the company is working on a solution to increase production for the near future. "We are going to resolve the battery issue," he said.

Honda aiming for new mpg-record on European hypermile drive

Here's a warning that there will be a Honda Civic clogging up the right lane of a bunch of highways throughout Europe next month. Honda wants to set the Guinness World Record for best fuel economy for a car going through the European Union's 24 contiguous countries. To do so, we can't expect any high speeds on the autobahn. Two of Honda's finest from its UK factory will hit the road June 1 for a 25-day journey in a Honda Civic Tourer that will take the pair through two-dozen countries in 25 days. That means about 370 miles of very measured driving per day. The Civic Tourer will be equipped with a tracking device and other telematic services, and the goal is to see what kind of fuel economy the pair can get from the car's 1.6-liter i-DTEC engine. Honda isn't saying what kind of fuel-sipping figure it's looking to achieve over those three-plus weeks, which will take the car through countries such as the Netherlands, Germany, Italy, France and Spain, but the Japanese automaker is shooting for a fuel economy record irrespective of any type of powertrain, hybrids included. Take a look at Honda's press release below, and if you want to avoid or find the car en route, you can watch it on this tracker site. Honda targets new GUINNESS WORLD RECORDS™ title for fuel efficiency with 8,500mile drive across Europe Honda will put the real-world fuel economy of its super-efficient 1.6 i-DTEC engine to the ultimate test in an 8,500mile drive across all 24 contiguous EU countries, with the aim of setting a new GUINNESS WORLD RECORDS title for fuel efficiency. On Monday 1st June 2015, two members of Honda's European Research & Development (R&D) team will climb into a Honda Civic Tourer and set out on an epic journey from Aalst, Belgium. Heading towards the Netherlands and Germany, their trip will see them navigate the Continent in a clockwise direction, with the aim of returning to their starting point some 25 days later, on June 25th, having covered a planned total of 8,459miles. The GUINNESS WORLD RECORDS title attempt comes on the back of several independent tests which have proven Honda's 1.6 i-DTEC engine to consistently out-perform its quoted fuel efficiency in real-world driving conditions. Keen to once again underline this performance and in the challenging spirit for which the brand is famed, Honda aims to set a benchmark with a GUINNESS WORLD RECORDS title never before attempted in Europe.

Honda sketches boxy crossover concept for Shanghai

In America we may be gearing up for the New York Auto Show, but elsewhere in the world there are other shows on the horizon. Like the Shanghai Motor Show, which will kick off later in April. That's where Honda plans to unveil a new crossover concept. The Japanese automaker isn't saying much about what's new with this concept, except to say that it's been designed specifically for the Chinese market. From this teaser image we can already see that the concept looks decidedly more straight-edged and boxy than the Pilot and CR-V we get over here, striking a form that almost begins to resemble a Kia Soul, but not so much that we'd characterize it at this early stage as a potential successor to the Element. We'll just have to sit tight to find out more, but with the doors in Shanghai set to open to the press on April 20, it won't be too long now. Honda to Exhibit World Premiere of All-new Concept Model at the Auto Shanghai 2015 - Overview of Honda Exhibit - BEIJING, China, March 31, 2015 – Honda Motor (China) Investment Co., Ltd., a wholly-owned Honda subsidiary in China, today announced plans to exhibit the world premiere of an all-new concept model as well as other all-new Honda models at Auto Shanghai 2015 (The 16th International Automobile & Manufacturing Technology Exhibition, press days: April 20-21, 2015, public days: April 22-29, 2015). ?Overview of Honda exhibit Jointly with Guangqi Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd., Honda will exhibit the world premiere of a concept model for a new SUV exclusively developed for the Chinese market. Other models on display will include the all-new City, which underwent a full model change, and the new CR-V equipped with a completely new powertrain. ?A new SUV concept model (world premiere) Design sketch Design sketch ?City (China premiere) ?CR-V (China premiere) ?F1 machine - McLaren-Honda MP4-30 ?GL1800C, NC750S ?Accord Hybrid (the U.S. model) ?Odyssey special-needs vehicle (equipped with side lift-up sheet)