2001 Honda Cr-v Ex Sport Utility 4-door 2.4l on 2040-cars

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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Racy, mysterious Honda spied in Spain

The next-gen Honda Civic five-door has been spotted near the IDIADA Proving Grounds in Spain, and Pistonudos was able to snap several photos of it covered in camouflage there. However, compared to the last spy shots we saw of this body, there have been some odd changes made for the latest test car. In front, the grille still wears a similar look to the pre-refresh Acura ILX like in the last photos. Although, this version might be a bit closer to production because as in the patent drawings, the air dam now sports three lower intakes. In profile, this Civic is largely the same as the earlier shots too, but now you get a better look at the tail's shape. The big, lightweight wheels and small brake discs are certainly odd on this example, though. The rear is where things get really strange because of the three exhaust pipes right in the middle of the bumper. Making things even weirder, the center one has a smaller diameter than the others. Because the Honda Civic Concept used a single, center-mounted setup, perhaps this is a way to test that design. Taken in total, this Civic test car is a head-scratcher. The bizarre exhaust layout and big wheels suggest a performance version, but the rest of the design doesn't look aggressive enough. One possible explanation is that Honda is testing a few components for the next Civic SI here. That would explain why some bits look racy but not the whole car. Related Video:

2021 Ford Bronco is here, and a Stellantis is born | Autoblog Podcast #636

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. They kick things off by diving headfirst into the Ford Bronco and Bronco Sport before moving to what they've been driving: 2020 BMW X3 xDrive 30e, 2020 Hyundai Ioniq Hybrid and a 2020 Ford Expedition. Then, the three tackle Stellantis, Chrysler's new corporate name. Finally, James and Zac reminisce and discuss their time in a couple classic Honda coupes. Autoblog Podcast #636 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Introducing the 2021 Ford Bronco and Bronco Sport Cars we're driving 2020 BMW X3 xDrive 30e 2020 Hyundai Ioniq Hybrid 2020 Ford Expedition News Stellantis Retro Hondas 1999 Honda Prelude Type SH and 1999 Honda Civic Si Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: