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The Honda Ridgeline returns for 2017

The midsize truck segment is red hot right now, thanks to the new Chevy Colorado and GMC Canyon twins, not to mention the redesigned Toyota Tacoma. So after killing the unibody Ridgeline truck a few years ago, Honda's back with another attempt. The 2017 Ridgeline keeps all of the old truck's rhythms intact, in a fresh, modern package. Slab-sided and with a tweaked version of the new Pilot's face, the Ridgeline is at the very least a brawny looking pickup. Honda says the truck's bed is five feet wide and five feet, four inches long, two figures that are larger than the first-gen Ridgeline, not to mention the four-door versions of the Chevrolet Colorado and Toyota Tacoma. But while those trucks offer different cab and bed configurations, the Ridgeline should be a one-size-fits-all affair. Keeping with that theme, the Ridgeline only offers V6 power, courtesy of Honda's excellent 3.5-liter VTEC six-pot. Honda doesn't give any power figures, but the Pilot does its job with 280 horsepower and 262 pound-feet of torque, so we expect similar numbers for the Ridgeline. But here, Honda will forgo the Pilot's nine-speed automatic in favor of a more traditional six-speed box. An optional torque-vectoring all-wheel-drive system is available, but base Ridgelines will send power to the front axle only. Yes, a front-wheel-drive pickup truck. This one's definitely not for those who need true truck capability. Here's the best thing we can say about the new Ridgeline: it will continue to be a stellar tailgating partner. The first-gen truck was perfect for partying before a big game. There was room for four, and the ample bed had plenty of room for stuff and featured a unique dual-opening tailgate for easy unloading. The highlight, though, was a drainable, water-tight, 8.5-cubic-foot compartment built into the bed. A bed to sit in, and a place for the drinks. And a secure place to hold cargo the rest of the time. Those innovative features are joined by an industry first in-bed stereo system. In the cabin, that stereo system will be able to pump out the tunes from an eight-inch touchscreen infotainment system that comes complete with Apple Car Play and Android Auto.

Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2018 Honda Accord charges into slumping sedan market

DETROIT - Honda on Friday revealed its newest-generation Accord, one of four re-engineered midsize sedans that Asian automakers are betting on to win market share as Detroit automakers shift focus to SUVs, crossovers, and pickup trucks. The new Accord, like rival Toyota's all-new Camry arriving this month, offers major improvements in fuel economy, technology, styling and safety. Honda declined to discuss details ahead of Friday's event in Detroit. The Accord and Camry are pillars of their manufacturers' US businesses, each selling well over 300,000 vehicles a year. In the coming months, Nissan is expected to launch a new Altima midsize sedan, and Hyundai will launch a new Sonata. Both are popular marques that will be promoted heavily. "There has been no new news on the midsize sedan side for three years, and we think this is a great opportunity to bring attention back to the segment," said Jack Hollis, Toyota's head of marketing for North America. Year to date, US passenger car sales are down 11.4 percent, and sales of midsize sedans are down 14.2 percent. Still, Americans bought 7.1 million sedans in 2016. With General Motors and Ford cutting sedan production, and Fiat Chrysler Automobiles abandoning the segment, Honda and its Asian rivals could boost sales with updated models, dealers said. "They could take share from other brands, which is traditionally what happens when a new product is launched," said Pete DeLongchamps, vice president for manufacturer relations at Group 1 Automotive Inc, the third-largest US auto dealer group. "NOT FINDING A PLACE WITH CONSUMERS" The Accord for years was Honda's top-selling model in the United States. Within the past year, US sales of the Honda CR-V have eclipsed the aging Accord, and Honda has expanded production capacity for the compact crossover. Passenger-car sales have steadily declined since 2012, when they made up 51.2 percent of the US market. Sedans have sagged to a 38.1 percent share in the first half of this year. IHS Markit said US consumer loyalty to SUVs and pickup trucks has risen since 2012, but declined for sedans. The new Accord and Camry "may stem the decline," said IHS Markit's Tom Libby. "I don't think they will cause a marked reverse." Improvements to the Accord should boost sales at Galpin Honda in San Fernando, California, general manager Ed Hartoonian said.