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Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Honda Ridgeline spy shots show more truck-like lines

Honda is preparing to roll out its all-new, second-generation Ridgeline. And while we've seen several hints at what it will look like, this is our best look yet. This prototype has dropped all the heavy body cladding and shows its overall shape. As you can see from these latest spy shots, the new Honda Ridgeline will adopt a more conventional form than the model it replaces. So while it still has a bit of a flying buttress behind the C-pillar and above the front of the pickup bed, it looks nowhere near as deep and enveloping one on the outgoing model. The bed also appears to incorporate lighting into its liner. The new Ridgeline still appears to optimize the quad-cab to short-bed ratio proportions. However it looks set to compete more actively in the resurgent midsize pickup market than its segment-defying predecessor. In that regard, Honda aims to more directly take on the likes of the Toyota Tacoma, Nissan Frontier, and Chevy Colorado and GMC Canyon. What we can't see from these spy shots are details like the lights and grille treatment. However the Baja show truck revealed at SEMA mere weeks ago provided glimpses at those elements. Combine that with the still-camouflaged prototype pictured here, and we're starting to get a pretty solid idea of what the four-door pickup will look like once it reaches production. Related Video:

Honda launches new Fit in Japan, has big expectations for North America

Honda has officially launched the Fit sub-compact in its home market, ahead of its eventual arrival in North America. The third-generation Fit is wildly important for Honda, with the company's president, Takanobu Ito, saying, "This is the most important model."
The third-generation Fit is a ground-up reworking of the car that we've come to know. It will pioneer Honda's new design language, Exciting H Design (seriously) and will also be the very first Fit to be manufactured in North America. Thanks to a Mexican factory that is scheduled to open in the spring of 2014, Honda will be able to produce 200,000 Fits for the North American market in North America, saving the brand a huge amount of cash.
As for that Exciting H Design, it's meant to be sleeker and more modern, according to Automotive News. It's not bad looking, but the overall design is far less important than what's under that hood. The vehicle you see above is a Fit RS, which has quite a resemblance to the rumored Fit Mugen. There's not a lot of detail on this model, but based on looks alone, we certainly hope it'll be coming to the North American market - it'd make a great Fit Sport. A hybrid variant will also come to the US market, and that car is returning impressive numbers on the Japanese cycle: 86 miles per gallon so far, thanks to the combination of an 1.5-liter, Atkinson-cycle, four-cylinder engine and a seven-speed, dual-clutch transmission. That's a 35-percent improvement over the current, JDM Fit Hybrid.