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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

NSX Concept-GT is the world's hottest way to boil water

The Honda NSX Concept-GT is one sexy machine, and it looks to be a very effective tool on a race circuit. But Honda's latest web spot leads us to believe that it also can be used to make tea.
In the video, the racecar is hooked up to an apparatus that uses tubing to harness the energy from the car's 500-horsepower hybrid drive system, using it to boil water. The novel tea-making technique reminds us a bit of a couple other inventive Honda commercials, namely Hands and Cog.
Watch the NSX ad below, and be sure to turn the sound up to hear that glorious engine note.

Honda Civic Type R Concept hits the ground running ahead of Geneva debut

We've seen it teased, caught it testing, hell, we've even driven the thing, but until just now, we hadn't been privy to the visual drama that is the all-new Honda Civic Type R Concept. Thankfully, the day before the start of the Geneva Motor Show is about as leaky as Robert Redford's sailboat.
We'll get the full details tomorrow - which may even include a discourse on Honda's 2.0-liter turbocharged engine that will make upwards of 280 horsepower and propel the car to Nürburgring-record-braking velocities. After all, the "Concept" portion of most Honda concept cars is generally lip-service only.
In fact, save for those blacked out windows and, perhaps, a couple millimeters of ride height and those extra-aggro wheels, we pretty much expect the production Type R to look like the beast you see here. Certainly the swooping form and 'roided wheel arches suit the boy-racer persona of the Civic very well; we wouldn't even put it past Honda's funky European arm to sell the final product with some version of that bi-plane wing.