Lime Green, Turbo, Dvd, Custom Interior, Neon on 2040-cars

Auto blog

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Acura NSX is officially retired with the final Type S completed

The eulogy issued today from Acura is brief and to the point: "The final Acura NSX Type S was completed today at the Performance Manufacturing Center in Marysville, Ohio." Keyword: final. While the announcement has been expected for months, it's now official. It marks the finale of the second-generation NSX, a hybrid-electric model that was introduced in 2016. A total of 350 cars were built, according to Acura, and the last NSX, which is reserved for sale to a customer, was decorated in matte Gotham Gray, The PMC specialty plant, sited near American Honda's engine factories, is now producing a limited run of the 2023 Acura TLX Type S PMC Edition. The first generation of the sleek, aluminum-body NSX sports coupe, designed in Japan, appeared in 1990 and was greeted by rave reviews from auto writers and enthusiasts. The car was discontinued in 2005,  but its successor reemerged in 2016 with a hybrid electric powertrain and 3.5-liter twin-turbocharged V6 engine capable of 573 horsepower.  2022 Acura NSX Type S View 16 Photos The upmarket NSX Type S was revealed in 2021, with an increase to 602 horsepower. Acura made it clear at Monterey Car Week at that time that the Type S was a limited edition and production would be capped at 350 examples globally before the run ended. The upcoming TLX editions will be limited to a run of 100 in each of three NSX-derived colors: Curva Red, 130R White and Long Beach Blue. The first run of PMC TLX cars should be shipping in the next month, according to Acura spokesman Andrew Quillin.  Cars at the Performance Manufacturing Center are hand-built in a spotless work environment and undergo extensive quality control before being shipped to dealers in enclosed transporters. 2023 Acura TLX Type S PMC Edition View 15 Photos

2016 Civic Coupe: The Prelude is back!

Honda used to sell a coupe loosely based on the Accord architecture that was sporty yet economical, it was called the Prelude. Many Honda aficionados have fond memories of the Prelude, it was more than just a sportier Accord, but not quite a true sports car. It was a car you could take out and toss around on the weekend, but also drive to work every day of the week. It was a testbed for new Honda technologies while still being a car you could put hundreds of thousands of miles on. The Prelude was a sporty car, not overly powerful, but just balanced enough to be a slow car you could drive fast. It handled extremely well, it had an interior that was no-nonsense and controls that were equal to or better than any of it's contemporaries. Sadly as the market waned for sporty coupes the venerable Prelude lost sales and Honda altered their focus to selling CR-V's and Pilot's. In 2001 Honda shelved the Prelude, but now it is making a comeback, well not exactly, but after sampling a new Civic Coupe I believe the spiritual successor of the Prelude has finally arrived at Honda. You might be wondering why the new generation Civic Coupe has more Prelude DNA than any of the Civic models which have come before it? The answer comes down to several objective and subjective factors. Objectively the new Civic Coupe hits the sweet spot on Prelude dimensions. When the Prelude debuted in 1978 it had a wheelbase of 91.3 inches and an overall length of 161 inches. Over five generations the Prelude grew to a wheelbase of 101.8 inches and an overall length of 178 inches. The new Civic Coupe rides a longer wheelbase of 106.3 inches but has nearly identical overall length at 176.9 inches. Width of the new Civic is 70.8 inches vs. the last generation Prelude at 69 inches, the new Civic matches the Prelude of yore with a curb weight range of 2750-2900 lbs vs. the 2950-3000 lbs range of the Prelude. In the engine department Honda is offering two units, a 158 HP naturally aspirated 2.0 liter 4 and a 174 HP 1.5 liter turbo mill. The five Prelude generations featured Horsepower ranging from less than 100 in gen 1 to 200 by gen 5 from a naturally aspirated 2.2 liter 4. The last generation of Prelude would hit 0-60 in about 7 seconds, the current model Civic with a CVT and the 1.5 turbo will hit 60 slightly faster. Many cars today feature similar specs to these two coupes and so did some of the prior model year Civic's so what makes this one the heir to the Prelude name?