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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Honda recalls 11,602 Accords for faulty front airbag modules

The Basics: While replacing the problematic Takata airbag inflators, Honda found that certain model year 2004-07 Accords – 11,602 of them – were fitted with the incorrect front passenger airbag modules. The modules installed were designed to South American specifications and do not meet US federal safety regulations. The Problem: Since the airbags do not meet federal regulations, the National Highway Traffic Safety Administration deems them unsafe. Injuries/Deaths: None reported. The fix: Dealers will inspect the airbag modules on the models in question, and where necessary, replace them with the correct US-market units. If you own one: Owners can expect to hear from the manufacturer beginning May 5 in order to arrange for their vehicles to undergo the recall service. That is, unless your Accord was already repaired under the Takata inflator recall – in which case this problem was already addressed. RECALL Subject : Incorrect Passenger Air Bag Module/FMVSS 208 Report Receipt Date: MAR 30, 2016 NHTSA Campaign Number: 16V178000 Component(s): AIR BAGS Potential Number of Units Affected: 11,602 Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2004-2007 Accord vehicles manufactured October 1, 2003, to August 17, 2007. The affected vehicles may have been assembled with an incorrect passenger frontal air bag module that does not comply with the advanced air bag requirements. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection." CONSEQUENCE: An air bag module does not meet the advanced air bag requirements can increase the risk of injury or death in the event of a crash. REMEDY: Honda will notify owners, and dealers will inspect and replace the air bag module as necessary, free of charge. The recall is expected to begin May 5, 2016. Owners may contact Honda customer service at 1-800-999-1009. Honda's number for this recall is JZ3. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. ### Statement by American Honda Regarding Passenger Front Airbag Module Recall: 2004-2007 Honda Accord Apr 8, 2016 - TORRANCE, Calif.

The glorious return of the Civic Type R

This is it Honda fans, the moment you've all been waiting for. This is the new generation Civic Type R that will finally come to the US. Or at least it pretty much is. Technically this is still a prototype, and the production model will be shown early next year. However, based on Honda's recent Civic "concepts," you can rest easy knowing nothing major is going to change. The biggest change you'll probably see is in paint finish. The concept here has been given an interesting brushed aluminum-look vinyl wrap. If you're really have to have it, there's probably a decal shop nearby that could hook you up. View 22 Photos Moving past that, the Type R takes the standard hatchback and adds aggression rather than lightness. The front bumper is widened with extra slats, along with the fenders front and rear. It also gets a deeper chin spoiler in bare carbon fiber with a red accent stripe. Up on the hood is the intriguing addition of a scoop. We assume it's functional, and we imagine it feeds a top-mounted intercooler like the scoops on the Subaru WRX and last Mazdaspeed3. According to rumors, the engine under the scooped hood could produce as much as 340 horsepower. The sides of the car also get carbon fiber side skirts to go along with the front spoiler. The widened fenders accommodate fat wheels shod with 245 width tires. This leads to the back where the Type R once again receives an over-the-top rear wing, which we assume to be just as functional as the last one. The rear of the Type R also gets one more cool feature. It has functional, triple tailpipes, just like the Ferrari 458 Italia and the F40. Honda also brought attention to the exhaust by painting the center pipe red. We don't yet know the exact purpose of the third pipe, but we're excited to find out. As previously mentioned, this is just a "concept" and the production model will be shown early next year. After that, the Type R will be released in Europe first during the second half of 2017. US availability has not been announced yet. Related Video: Related Gallery Honda Civic Type R Concept Paris Motor Show Image Credit: Live photos copyright 2016 Drew Phillilps / Autoblog Paris Motor Show Honda Hatchback Performance honda civic type r hot hatch 2016 paris motor show civic type r hot hatchback