2014 Honda Civic Ex on 2040-cars

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UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.

Honda develops breathalyzer smart key with Hitachi

Honda and Hitachi have joined forces in developing a combined breathalyzer and automobile smart key. According to Honda, the device has been designed to be tamper-proof and able to differentiate between human breath and alternative gases. It is also said to accurately measure alcohol level in three seconds, and the reading will then be displayed in the car's information panel. Ignition interlocks that integrate an alcohol detector are becoming more commonplace. For example, in Japan professional drivers are required to pass a breathalyzer test before beginning their shifts, and development for a detector-controlled ignition interlock has been launched by the National Highway Traffic Safety Administration in the US. While the images released by Honda show the device to be relatively bulky and about the size of a mobile phone, it is still a prototype under development. Honda also notes that the breath test doesn't need to be performed inside the car, but it can be done at home – reducing the temptation to get behind the wheel while under the influence of alcohol. Related Video: Image Credit: Honda Auto News Honda Safety Technology drunk driving breathalyzer hitachi smart key

Honda and NHTSA report 11th death linked to Takata airbags

Honda and the National Highway Traffic Safety Administration confirmed the 11th death due to a faulty Takata airbag today. A 50-year-old California woman died from injuries sustained after the recalled airbag inflator in her 2001 Honda Civic ruptured in a crash, Automotive News reports. The Civic in question was one of 313,000 Honda/ Acura vehicles built between 2001 and 2003 with a bad Takata airbag inflator. According to AN, Honda issued an initial airbag recall in 2008, eventually sending more than 20 notices to owners of affected vehicles. NHTSA issued a dire warning in June, suggesting owners stop driving cars with recalled inflators due to the "grave danger" they posed. In the case of the 2001-2003 Hondas and Acuras, NHTSA warned of as much as a 50 percent chance an airbag inflator would rupture if it wasn't replaced in a previous recall. Between now and 2019, NHTSA plans on recalling 70 million faulty Takata inflators. But as of October 7, only about 36 percent, or 11.4 million of the officially recalled inflators, have been pulled off the road. With 11 deaths and over 100 injuries linked to faulty Takata airbags, we implore owners of recalled vehicles (regardless of the make) to heed manufacturer recalls. Yes, it's annoying to stop by the dealership, but manufacturers issue recalls for your safety. Best to pay attention to them. Related Video: News Source: Automotive News - sub. req.Image Credit: Newsome Melton / Reuters Government/Legal Recalls Honda Safety Economy Cars Sedan airbag Takata airbag recall