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Honda bringing LMP2 racer to Pikes Peak

Pikes Peak always brings out an array of interesting entries. Honda has fielded quite a few of its own, but will take the unusual step this year of entering a Le Mans prototype. The new ARX-04b is the latest in a line of prototypes which Honda Performance Development and Wirth Research developed to compete in the LMP2 class in series like the FIA World Endurance Championship, the United SportsCar Series and at the 24 Hours of Le Mans. Though it's designed to race on closed circuits, Honda has announced that it'll be taking on the 156 turns and 12.42 miles of the Pikes Peak International Hill Climb this year. Driving duties will be handled by Justin Wilson, an accomplished British circuit racer who's competed in Formula One and won races in the IndyCar Series and in Champ Cars before it. He's also tried his hand at Formula E and competed in Le Mans prototypes before as well. Though it will be entered in the Unlimited class, it won't be gunning directly for the record set by Sebastien Loeb two years ago in the Peugeot 208 T16. At least not just yet. "This is an exploratory effort," said HPD chief Art St. Cyr, "to learn as much as we can in advance of a possible future assault on the outright record." We're looking forward to seeing what she'll do when the event takes place later this month. Honda-Powered HPD ARX-04b to tackle Pikes Peak Jun 17, 2015 - TORRANCE, Calif. - Indy car veteran, race winner Justin Wilson to pilot LMP2 machine - New coupe design debuted at 24 Hours of Daytona - Utilizes production-based 3.5 liter Honda V6 engine A number of different types of Honda and Acura vehicles have taken part in the Pikes Peak International Hill Climb in recent years, ranging from the Acura NSX to the Honda Fit, and even a high-speed Honda Odyssey, but Honda Performance Development has upped the ante this year by entering one its newest sports cars in the race up the 14,110-foot mountain. The new Honda-powered HPD ARX-04b LMP2 coupe that competed in this year's Rolex 24 Hours of Daytona has been entered in the 2015 Pikes Peak event, and will be driven by Verizon IndyCar Series race winner and former Formula 1 driver Justin Wilson. The ARX-04b will be the first full-carbon monocoque vehicle ever sanctioned for PPIHC entry and will be fitted with a 3.5-liter V6 twin-turbocharged engine. The ARX-04b will compete in the Unlimited class, which features highly-modified cars that can navigate the 156 turns of the 12.42-mile course in under 10 minutes.

Volkswagen's latest ad is not subtle | Autoblog Podcast #509

On this week's podcast, Mike Austin and David Gluckman are joined by special guest James Riswick, who has been driving a lot of new cars lately. All of them are discussed, plus a few more from Mike and David, and Mike rants a bit about a new VW Atlas commercial. The episode wraps up with the traditional doling out of Spend My Money buying advice, during which David briefly goes out into left field. (He's back now, don't worry.) The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #509 Topics and stories we mention GMC Sierra HD Mazda MX-5 Miata RF Mazda CX-5 Honda CR-V vs. Mazda CX-5 Mini Countryman Honda Clarity Fuel Cell Ford F-150 Raptor Lexus RC 200t VW Atlas "Luv Bug" commercial Used cars! Rundown Intro - 00:00 What we're driving - 02:43 Ad of the week - 41:40 Spend My Money - 49:14 Total Duration: 56:27 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Marketing/Advertising Podcasts Ford GMC Honda Lexus Mazda MINI Volkswagen mazda cx-5 ford f-150 raptor gmc sierra hd volkswagen atlas mazda mx-5 rf lexus rc 200t

New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.