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Recharge Wrap-up: Eberhard helps Chinese EV maker in US, 'Hail a Honda' at Austin City Limits

Honda is partnering with nonprofit ridesharing service Ride Austin to provide "Hail A Honda" service during the Austin City Limits Music Festival. For both weekends of the festival (Sept. 30 – Oct. 2 and Oct. 7 – Oct. 9), attendees can ride to the event for free in a special liveried 2016 Honda CR-V. The Ride Austin app will feature a "Honda at ACL Festival" tab to hail rides, and users will get a free bandana and water. 2016 marks Honda's eighth year as an Austin City Limits sponsor, and the automaker hosts its own stage at the event. Read more from Honda. Tesla cofounder Martin Eberhard is helping a Chinese EV company enter the US market. Chongqing Sokon Industry Group says it has hired Eberhard as a consultant with a two-year contract. Sokon has created a US-based subsidiary called SF Motors, and Eberhard will manage "the integration of the world's top talent for new energy vehicles, to promote the company's product positioning, R&D, design, technical innovation, talent pool, marketing, in the United States." Since helping to found Tesla, Eberhard has worked on EVs with Volkswagen, Atieva, and as an investor in Alta Motors. Read more at Electrek. A supplier for the Tesla Model 3 describes the automaker's perfectionism. Fuji Technica, a die maker supplying aluminum dies for the Model 3, describes its relationship with Tesla in an article from the Nikkei Asian Review. The company calls Tesla a demanding customer, asking for very specific shapes despite the difficulty of working with aluminum. Fuji Technica must work some dies by hand to achieve Tesla's "meticulous specifications." The company is proud of its achievements, though, especially considering its turnaround after years of financial troubles. Read more from the Nikkei Asian Review, and at Inside EVs. Related Gallery Tesla Model 3 View 18 Photos News Source: Honda, Electrek, Inside EVs, Nikkei Asian Review Green Marketing/Advertising Honda Automakers Tesla Transportation Alternatives Electric recharge wrapup

Honda to lead Rose Parade with hybrid tech

What are you doing New Year's Day? We're probably going to watch Urban Meyer's retirement bash the Rose Bowl, but we love a nice parade, too. To kick the day off, Honda will be leading the 130th Rose Parade with its own float, an Insight hybrid and an Acura RDX crossover. Not only will Honda be celebrating the new year, it'll also celebrate its 60th anniversary in the U.S. As such, the main float will be shaped like a 25-foot-tall birthday cake. And 60 band members from the historically black colleges and universities' marching bands — which recently took part in a battle of the bands sponsored by Honda — will represent the candles on the cake. It'll also be decorated to re-create the look of the automaker's first storefront in Los Angeles. The float will be called "Celebration of Dreams," a fitting title for a company whose founder Soichiro Honda famously said, "The day I stop dreaming is the day I die." (The first thing you see when entering the amazing Honda Collection Hall at Twin Ring Motegi is a large, circular glass sculpture with the word "Dream" and Soichiro Honda's signature). For the parade, the Honda Insight will serve as the official pace car, while the Acura RDX will play the role of sound car. The float itself will be propelled by a modified Honda hybrid powertrain. The main float will be flanked by five "satellite" floats, each representing facets of the company. These will include a Honda Super Cub motorbike; a floral representation of a 1975 Civic CVCC; a float with crash test dummies and an arch with five stars to represent safety; a Honda Accord, which is built in the U.S.; and a float incorporating elements from the HondaJet to represent the future. The Rose Parade broadcast begins bright and early at 8 a.m. Pacific on Jan. 1. Check out the rendering at the top of the page to get a sense of what to expect. Related Video:

180,000 new vehicles are sitting, derailed by lack of transport trains

If you're planning on buying a new car in the next month or so, you might want to pick from what's on the lot, because there could be a long wait for new vehicles from the factory. Locomotives continue to be in short supply in North America, and that's causing major delays for automakers trying to move assembled cars.
According to The Detroit News, there are about 180,000 new vehicles waiting to be transported by rail in North America at the moment. In a normal year, it would be about 69,000. The complications have been industry-wide. Toyota, General Motors, Honda and Ford all reported experiencing some delays, and Chrysler recently had hundreds of minivans sitting on the Detroit waterfront waiting to be shipped out.
The problem is twofold for automakers. First, the fracking boom in the Bakken oil field in the Plains and Canada is monopolizing many locomotives. Second, the long, harsh winter is still causing major delays in freight train travel. The bad weather forced trains to slow down and carry less weight, which caused a backup of goods to transport. The auto companies resorted to moving some vehicles by truck, which was a less efficient but necessary option.