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Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.

Honda reveals IndyCar aero kit

The IndyCar Series is stepping into a new era of competition that won't quite see manufacturers building their own chassis like they do in Formula One, but it's inching closer. This season, participating automakers will provide their customer teams not only with engines as they have in the past, but with complete aerodynamic packages. Chevy revealed its new aero kit last month, and now Honda – the only other automaker currently in the series – has followed suit with its own. Like Chevy's package, the new Honda kit is designed specifically for road courses and short ovals with a high degree of downforce that would hamper high-speed running around super speedways. The lower-drag package will likely be revealed sometime before the Indy 500 that will be the first speedway race on the calendar when it kicks off in May. The design of the package is a result of what Honda describes as an exhaustive development process that borrowed from the company's experience with Le Mans prototypes. It started out using CAD and CFD software before being validated on simulators, tested in wind tunnels and run on track with participation from Andretti Autosport. The aerodynamic appendages will be affixed to the existing Dallara chassis and powered by Honda's V6 engines, allowing individual teams to tweak the elements to their own requirements. With the manufacturers now allowed a greater degree of participation, series organizers will undoubtedly be hoping for more of them to join in on the action. The last time there were more than two automakers participating was in 2005, before Toyota pulled out. Ford was the sole engine supplier in the Champ Car series from 2003 until the series reunited with the Indy Racing League to form the current IndyCar Series. Honda Unveils 2015 IndyCar Series Aero Kits Mar 9, 2015 - TORRANCE, Calif. - Road Course/Short Oval package shown - Efficient development utilized CFD and multiple simulation tools - Wide range of aerodynamic tuning options available to teams Honda today debuted the package of aerodynamic upgrades and components its teams will use in the 2015 Verizon IndyCar Series, as the manufacturer seeks to add to an already impressive list of accomplishments in American open-wheel racing. The 2015 Honda Indy car "aero kit", produced by Honda Performance Development, Honda's racing arm in North America, includes nearly 200 individual pieces that can be fitted to the existing Honda-powered Dallara Indy car chassis.

As US exports top 2 million, is America becoming the world's source of cheap cars?

North American auto production is booming with 2014 figures just shy of the of the 17.3-million vehicle record set in 2000. With more models being built on the continent, even more are being shipped overseas. Factories in the US exported 2.1 million cars last year – the highest number ever. About half of those went to Canada and Mexico, but more than ever have been heading to places like the Middle East and China. The upswing comes in part from from after-effects from the Great Recession, according to The Wall Street Journal. With a weak dollar and lower production costs after the financial crisis, building vehicles in the US was relatively cheaper and more competitive in the world. At the same time buyers around the world are going crazy for crossovers. According to the WSJ, BMW and Mercedes-Benz are already exporting the majority of their US production of these models overseas. Both automakers have also announced investments to expand production further here to send more vehicles abroad. Even Honda has been shipping more models out of the country than it imported here. There is a concern this international strength could start slowing because the dollar is strengthening against other currencies, though it's too early to know what the actual effect of this could be, according to the WSJ. "Of course, we closely watch currency exchange, but we don't make changes in production or allocation based on temporary fluctuations in the exchange rate," Ford North American boss Joe Hinrichs told the newspaper. Related Video: News Source: The Wall Street Journal - sub. req.Image Credit: BMW Plants/Manufacturing BMW Ford Honda Mercedes-Benz exports us auto production