2008 Honda Civic Lx on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda unveils new 3.5-liter racing engine

Honda is following Ford's lead and debuting the second twin-turbocharged V6 to be used by Daytona Prototypes in the United Sports Car Championship. The wait won't be long to see it on track because the new engine will debut with the Starworks Motorsport team in a Riley Gen3 prototype chassis at the 12 Hours of Sebring from March 12-15.
The new HR35TT engine is based on Honda's J35 production V6 found in a variety of its models, including the current Accord. The racing version benefits from dry sump lubrication, but is still similar to the production version with an aluminum block, direct injection and single overhead camshafts. It is fueled by 100-octane E10 fuel, but like many racing engines, exact power figures have not been released.
Starworks has had a close relationship with Honda since it won the LMP2 class at the 24 Hours of Le Mans and in the FIA World Endurance Championship in 2012 with a Honda Performance Development ARX-03b chassis and Honda engine. We can't wait to see this new mill hit the track, and see how it fairs against Chip Ganassi Racing's EcoBoost-powered Riley. Scroll down to read the press release for the full details.

2016 Civic, Sonata, Lexus RX, and Altima earn TSP+ from IIHS [w/videos]

The 2016 Honda Civic sedan, Hyundai Sonata, Lexus RX, and Nissan Altima started the year with a bang by earning Top Safety Pick+ honors from the Insurance Institute for Highway Safety. They join 48 other 2016 model year vehicles that IIHS already tested that received the agency's top safety marks. These four models met the IIHS' latest requirement, scoring the agency's best possible score in all five of its crash tests – front, side, rear, rollover, and the difficult small-overlap – to be eligible for the safety accolade. Hyundai improved the 2016 Sonata's structure after the sedan's production began, so this rating only applied to examples produced after October. To get the TSP+ honor, a vehicle's crash prevention tech needs to earn least two points on the IIHS' scale. The lower Top Safety Pick designation can go to model with a "basic" version of these systems like a front collision warning. The Civic, Sonata, and RX scored the maximum six points to get "superior" scores for their optional crash prevention tech because they avoided collisions at up to 25 miles per hour. The Altima was successful in a 12-mph test, but the system slowed the sedan by 10 mph in the 25-mph test rather than completely stopping it. Therefore, the agency awarded the Nissan five points, which was still a "superior" score. You can watch the small-overlap tests for the Civic, RX, Altima, and Sonata respectively below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Four more vehicles earn the 2016 TOP SAFETY PICK+ award ARLINGTON, Va. — The Honda Civic 4-door, Hyundai Sonata, Lexus RX and Nissan Altima are the latest vehicles to earn the top award from the Insurance Institute for Highway Safety. The four vehicles join the 2016 winner's circle just one month after the initial crop of 48 TOP SAFETY PICK+ winners was announced. The requirements for TOP SAFETY PICK+ were tightened for 2016. To qualify, winners must earn good ratings in each of the Institute's five crashworthiness tests and have an available front crash prevention system earning an advanced or superior rating.