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2017 Honda Ridgeline enters the landscape block war

In the test of pickup truck beds, if steel is apples and aluminum is oranges, Honda wants you to know that composites are pineapples. Chevy recently performed a test in which its own Silverado was pitted against its most obvious competitor, the Ford F-150. A loader dropped over 800 pounds of landscaping blocks into the two truck beds, and Ford's aluminum bed ended up with more damage than Chevy's steel bed. Check that test out right here. Honda apparently wasn't content to let Chevy throw stones alone. In a new test, the Japanese automaker replicated the block-drop test using its brand-new Ridgeline truck, which features a composite bed. As you'll see in the video above, there was very little damage to the high-strength plastic bed of the Ridgeline after a similar load of landscaping blocks were dropped from a loader. Without being on hand at any of these tests, we can't say with any degree of certainty that they match up in severity. But they all look pretty similar, and this is actually a test that Honda performed in front of journalists ( ourselves included) earlier this year. We visually inspected the composite bed of a Ridgeline after a demonstration just like the one on video above, and can confirm that there was basically no damage to Honda's truck. Chevy went an extra step by flinging a heavy toolbox into the Silverado and F-150; Honda didn't match that particular test. Does any of this matter? That's up to truck buyers and owners to decide, naturally, but we doubt anyone would actually dump a load like this into their own truck. And it's also worth noting that a heavy-duty spray-on bedliner would probably minimize damage to the metal surface below, whether steel or aluminum. If nothing else, it's memorable marketing. Related Video:

2018 Honda Odyssey bests Pacifica, Sienna in minivan crash, LATCH tests

Honda has a lot to be proud of following the latest round of passenger small-overlap crash testing by the IIHS. The safety organization tested the 2018 Honda Odyssey, 2018 Chrysler Pacifica and 2018 Toyota Sienna, and the Odyssey managed the best rating of "Good." The Pacifica followed behind with an "Acceptable" rating, and the Sienna brought up the rear with just a "Marginal." Both the Pacifica and Sienna lost points because the structure around the passengers collapsed to differing extents, leading to parts of the structure intruding into the passenger compartment. The Pacifica didn't intrude enough to harm passengers, with each injury area still having a Good rating, but the Sienna's structure intruded far enough to potentially harm the leg and foot areas, leading to an Acceptable rating in those specific areas. In addition to the small overlap crash test, the IIHS evaluated all three minivans for LATCH child seat anchor ease of use. Once again, the Odyssey aced the test with a Good+ rating, which is awarded for both ease of use and offering multiple anchor point options. The Pacifica and Sienna swap the crash test ratings, with a Marginal for the Chrysler and an Acceptable for the Sienna. The Odyssey and Pacifica can both brag that they're Top Safety Picks, and they'd get Top Safety Pick+ awards if they weren't hampered by headlights that only get Acceptable ratings. The Toyota Sienna fails to earn the regular Top Safety Pick award because both small overlap tests yielded results that were too low. Only one other minivan tested by IIHS has the Top Safety Pick rating, and that's the Kia Sedona. It earns an Acceptable rating in LATCH usability, and its headlights actually earned a Good rating. It hasn't undergone passenger-side small overlap crash testing yet. If it fares well, it could get bumped up to a Top Safety Pick+ rating. Related Video: Image Credit: IIHS Chrysler Honda Toyota Safety Minivan/Van consumer toyota sienna chrysler pacifica IIHS Top Safety Pick

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...