2006 Honda Civic Lx on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2017 Honda Ridgeline: Not a 'youth truck'

When the Ridgeline debuted back in 2006 I predicted it would be a game changer, that it would shake up and redefine the truck market, much like Honda's CB750 four-cylinder motorcycle redefined the big bike market back in 1969. Boy was I wrong. Or perhaps more accurately stated – hang on, because I still think it could happen with this new model. Maybe not to the same degree of the CB750, but I definitely think this gen-two model has the right stuff to make truck buyers give it a second look this time around. Also, the truck market has changed over the last decade. People have had a chance to see the Ridgeline in action, and many have come to the conclusion that, used as intended, it's really not so bad. ...And then look what's happened to the commercial van market: Euro-style vans – which are dramatically different from Detroit-style vans – have virtually taken over that market segment. Typically conservative truck buyers have shown that they are willing to accept new thinking – if they prove to be better mousetraps. In the last 10 years, Honda – and specifically Honda marketing – has learned a lot about what worked and what didn't work with the gen-one model. Yeah, it barely sold, but those who bought the truck absolutely loved it. So Honda was indeed on to something. The problem was not enough people knew about it. I blame Honda corporate and their marketing department squarely for that. After the initial customer reluctance, Honda gave up on it. There was virtually no money spent on advertising this truck. It literally died on the vine because it wasn't watered. Also, there were a number of factors going on here not specifically related to the Ridgeline. Honda, the corporation, was in a severe crisis. Sales were sliding, many of its products disappointed, and the styling of many of its vehicles was polarizing. Also, the Acura division was in a free-fall. In short, Honda had lost its mojo; and as such, money and efforts were re-diverted to righting the ship, and marginal models (Ridgeline) were abandoned in terms of promotion; or just abandoned, period. So here we are now in 2016. Honda has been in the process of exorcizing all the evil from it's products, and is again showing signs of life. They have a slew of new vehicles that look good and are getting good if not excellent reviews, and a new Ridgeline is soon to hit showrooms. The Honda mojo is back. This time around there is no attempt to hide its parentage.

Honda and Mugen take tuned rides to Tokyo Auto Salon

The Makuhari Messe will open its doors in a couple of weeks for the 2016 Tokyo Auto Salon, featuring all manner of custom creations from Japan's automakers. And Honda will be out in force with an array of roadsters, hatchbacks, minivans, and crossovers. Included among them will be some modified with parts from the company's Modulo customization catalog, but the ones we're most interested are being prepared by its longtime performance partner Mugen. Mugen was founded decades ago by Hirotashi Honda, son of Soichiro Honda, the man who started the motor company for which his name is best known. Over the years Mugen has prepared Honda engines and vehicles for motorsport competition, but also customizes the company's road cars for higher levels of performance. At the Tokyo salon, Honda and Mugen will display two amped-up takes on the S660 roadster, along with a Civic Type R featuring even more extreme aero appendages, plus a modified Step WGN Spada minivan and a customized HR-V crossover. Alongside the Mugen show cars, Honda will also display an array of Modulo custom concepts. The lineup includes accessorized versions of the S660, Civic Type R, and Step WGN, but also customized takes on the Fit, N-One, and N-Box. While it's at it, Honda will also showcase some of its racing machinery and motorcycles, including the McLaren-Honda MP4-30, NSX Concept-GT, and the Concept CB cafe racer it displayed at the main Tokyo Motor Show a few months ago. Scope out all the modified automobiles in the Mugen gallery above and the Modulo gallery below for a closer look. Related Video: