2004 Hybrid Honda Civic on 2040-cars

Auto blog

Honda to present HR-V, updated Acura ILX at LA show

Honda has already showcased its new Fit-based crossover around the world. We've seen it in Tokyo wearing the Vezel name and we've seen it in Paris in 'prototype' form. We've even seen photos of the US-spec version. We just haven't seen that North American model in the flesh, but that'll all be fixed next month at the Los Angeles Auto Show.
That's where Honda will, at long last, unveil the US version of its new HR-V subcompact. The Japanese automaker hasn't told us much else, save to say that the HR-V will, of course, slot in below the CR-V in US showrooms. It'll also feature the company's lauded Magic Seat system, "which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space."
Alongside the HR-V, Honda's luxury division will also be showcasing a revised version of its ILX sedan at the LA show as well. Acura hasn't revealed precise details of what revisions are in store for its smallest sedan - or a more detailed photo than the teaser inset at right - but it is promising "a comprehensive update that include a potent new powertrain, more forceful, sporty exterior styling and a substantially upgraded interior design."

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda adds 1.39 million more vehicles to Takata recall to fix Civic and Accord

Honda is already recalling millions of vehicles in the US to replace their driver's side Takata airbag inflators, and now the company is adding 1.39 million more to repair that part on the passenger's side, as well. This expansion covers the 2001-2005 Civic and the 2003-2007 Accord with a four-cylinder engine. According to the documentation from the National Highway Traffic Safety Administration, the broadening of this campaign brings the total number of cars from Honda in need of the fix on the passenger's side to 2.3 million. Honda had previously believed that the issue with Takata passenger's side was only a regional problem for high-humidity areas. However, NHTSA determined that the components were in need of a national recall, like their driver's side counterparts. The same problem affects these as the other Takata parts where prolonged exposure to moisture could cause the propellant to ignite too quickly. This can make shrapnel shoot at occupants in an airbag deployment. Up to seven fatalities have been linked globally to this happening. Honda owners affected by the company's latest expansion to its Takata recall will be notified by mail in the next 60 days. Related Video: Statement by American Honda Regarding Nationwide Recall of Certain Takata Passenger Front Airbag Inflators Jun 15, 2015 - TORRANCE, Calif. Nationwide recall of passenger front airbag inflators in 2001-2005 Civic and 2003-2007 Accord will add approximately 1.39 million inflators not previously subject to recall or safety improvement campaign No change to national recall of driver front airbag inflators announced on May 28 Honda today announced that it will initiate a national recall to replace, free of charge, Takata passenger front airbag inflators installed in certain 2001-2005 Civic and 2003-2007 Accord models sold in the United States following a recently announced defect determination by Takata. The recall will add 1.39 million passenger front airbag inflators not previously subject to either a recall or safety improvement campaign. In its preliminary announcement on May 28, Honda stated that it would recall a more limited population of vehicles. That announcement, which was based on the specific regional nature of the defect determination made by Takata, indicated that approximately 350,000 additional passenger front airbag inflators would be added to inflators included in an earlier regional action (14V-700).