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Honda Super Cub first vehicle to receive 3D trademark in Japan

The term "iconic" gets thrown around a lot, but if there was ever a design worthy of the honorific, surely it's the Honda Super Cub. That's not just our opinion, though: it's the official word from the Japanese Patent Office, which has recognized the classic scooter's shape with a three-dimensional trademark.
The category was introduced in Japan back in 1997 to immortalize distinctive designs, and is subject to very strict criteria. In fact, this marks the first time it has been applied to a vehicle - and one of the few industrial products to be awarded the recognition.
Little wonder it was applied to this little wonder, too. With over 87 million units made since its introduction in 1958, Honda claims the Super Cub to be "the world's largest selling vehicle," with production taking place at 15 factories in 14 countries and sales in 160 markets around the world.

Honda is replacing airbags nationwide, not just in humid states

With a Senate hearing scheduled for November 20, the investigations into the exploding airbag inflators from automotive supplier Takata are just beginning. Honda is among the automakers most affected by the problem with over five million vehicles potentially in need of repair in the US, according to the last estimate from the National Highway Traffic Safety Administration. But the actual number being fixed could be even higher because the company is also working with worried owners nationwide.
According to the Associated Press, Honda is willing to perform the repair for concerned owners of affected vehicles who live outside of the high-humidity regions that the recall covers. In a letter to customers online, the company explains that it wants to work with them to fix the problem and even provide temporary transportation, if necessary.
"This is not a new thing, and it does not represent us including vehicles outside of those regions within the recall or investigatory campaigns. It is a part of our ongoing efforts to work with our customers individually to resolve their concerns, even if their vehicle is not technically part of one of those actions," said Honda spokesperson Chris Martin to Autoblog via email.

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.